As part of our SEJ interview series, Tom Rhoton of EveryoneSocial joins us to discuss the importance of social media being a company-wide initiative.
Typically companies have one person employed to work with social media, while the rest of the team doesn’t bother with it at all. This is a problem, and really doesn’t fulfill the promise of social media.
Tom previously worked in a company of 23,000 people where only 5 of them were active on social media. Since then he has moved on to a company that is dedicated to getting all employees engaged on social media.
Hear Tom explain more about how he does this in the video below:
Here are some key takeaways from the video:
- What Tom offers at EveryoneSocial is a curation engine that allows employees to easily find content they care about, including custom content, and then go ahead and share that content on social media.
- This encourages more employees to be active on social media. Every time they share a piece of content it reinforces the company’s brand values.
- Tom says that for every 100 employees that he has managed to get engaged with EveryoneSocial, the company’s reach goes up by 90,000.
- In addition, website traffic goes up, brand impressions go up, and the company’s audience benefits from being able to personally connect with more of the employees on social media.
Please visit SEJ’s YouTube page for more video interviews.