Marin Software Consolidates Search, Social, Display, & Mobile Campaigns for Clients

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In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Amjad Shehade of Marin Software about the products and services that his company offers.

In the interview, Amjad told SEJ that Marin software specializes in consolidating search, social, display, and mobile campaigns for their clients. Later on in the conversation, he goes on to talk about the challenges that publishers face in the industry, and how Marin can provide a great solution for those problems.

To find out more, watch the video below:

These are some key takeaways from the video:

  • Amjad says that the biggest challenge for publishers right now is connecting the data between various campaigns and advertising channels, and optimizing their ads specifically for their audience.
  • Marin enables its clients to automate bidding with their algorithmic bidding platform, helping marketers optimize their ads for specific customers and keywords.
  • Amjad says that while Marin is able to really hone in on specific customers and keywords and optimize ads, doing so isn’t a complex or convoluted process. Instead, he explains that it takes a certain expertise to tie various data points together, and Marin is a great tool for doing that.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews from AdTech 2013.


Image created from video screenshot.

Murray Newlands

Murray Newlands

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. Newlands is also an adviser to the Draper Nexus Network of Things Fund that invests in IOT companies. He advises entrepreneurs and start-ups on various subjects from funding to growth strategies. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray regularly contributes to Forbes and Entrepreneur. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in Palo Alto.
Murray Newlands
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  • Sunday

    Any company that is consolidating search, social, display, and mobile campaigns for clients is readily positioning itself for the Twenty-first century customer experience.

    Marine Software should be a company that marketers needs to checkout for success. A very short but inspiring Interview I must remark!