Use Google’s Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson

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As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help to enhance your brand.

Google’s autocomplete feature is Google making recommendations based on what people are searching for, and also what is most commonly mentioned around other keywords, such as your brand name for example.

Autocomplete results for your brand will populate based on the kinds of things your brand is typically mentioned with. You can take advantage of this feature and use it to enhance both your company’s brand and your personal brand.

Hear Brian explain how in the video below:

Here are some key takeaways from the video:

  • A lot of businesses try to improve their autocomplete results as a reactive measure to deal with negative search terms populating next to their name. Brian says if you take a proactive approach you can prevent this kind of thing from happening.
  • Figure out the positive terms you want to be associated with your brand and use those consistently on social media, your website, and anywhere else where you can control the message.
  • Another tactic Brian suggests is to direct people to the Google search results for “your brand name + positive key word” so it generates more searches in favor of what you want to show up next to your name.
  • Brian says it’s harder to fix negative autocomplete results than it is to set yourself on the right path in the first place. So always be proactive when it comes to this.

Please visit SEJ’s YouTube page for more video interviews.


John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • James Halloran

    Brian is absolutely right! Google Autocomplete can be a real menace and reveal things about your brand a customer may not have known before. The only true defense is to be proactive by creating positive associations.

    Even if your company isn’t commonly associated with negative things, there will come a day when a disgruntled employee could do something you never saw coming, or even some isolated incident could occur that could damage your brand’s reputation.

    Thanks for sharing this video! Very informative.

  • John M. Ramsay

    I LOVE GOOGLE Autocomplete! Sometimes it assists us in focusing on keywords that we hadn’t initially come up with.

  • Matt O’Toole

    Language evolves. New phrases come into everyday (who was using the words “twerking” or “selfie” in 2010?).He’s quite right – you have to adapt to keep on top of trends and pick up on both negative and positive associations with your brand. Autocomplete (or Google Suggest) certainly gives you a way of seeing how the world views your brand or your business. We’ve certainly recognised that here and that’s why we’re allow you to bring up several hundred long tail suggestions from Google and Bing Suggest within less than a second – manually, you’ll get three or four at a time.