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Major Changes Coming to Google Shopping This Fall
Remember those four tips I gave you today about Google Shopping? Well, forget them. Yes, forget all of them because Google has decided to wipe...
How Restaurants Can Take Advantage of Social Media
In the era of online marketing, it appears that restaurants are the slowest establishments that embrace social media marketing. This could be attributed to the...
4 Optimization Tips That Will Improve Your Google Shopping Campaigns
UPDATE: May 31, 2012 7PM. See update regarding this post Major Changes Coming to Google Shopping This Fall. While Google Shopping has undergone a number...
5 Ways To Supercharge Your Social Sharing With Buffer’s New Browser Extensions
Big news came out from the folks over at Buffer last week. They have announced a brand new browser extension to make sharing any page...
A Message from the Next Generation of Digital Marketers – “We hear you loud and clear about Pandas, Penguins, and Privacy”
Three weeks ago I had the chance to present to a class of seventh graders at a local middle school here in New Jersey. The...
Avoid an Uphill Climb with Your Company’s PPC Internet Marketing
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business...
Weekly Webinars and Upcoming Events 5/30/2012
I know you’re probably thinking this as well. . . It’s June already! Really! Where does time go? While making some fun plans for summer,...
US Welcome Badoo with Nick Cannon
Earlier today, multilingual social network Badoo was official launched in the US. Together with entertainer and TeenNick Chairman Nick Cannon, they set a massive public...
Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts
Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not...
Another Black Hat Company Caught Selling Links
Where do I even begin with this one? I mean, I was on the fence about even writing this post for months. On the one...
SEJ Thanks the United States Coast Guard
During and after Hurricane Katrina Coast Guardsmen saved more than 33,500 lives. I have spoken to many people that didn’t know that the Coast Guard...
Mobile Isn’t Just for Your Phone
If you think the mobile space is only beneficial to consumers, you’ve got it all wrong. As marketers, we talk about mobile marketing, UI, and...
The IPO Has Passed-Facebook Needs to Mobilize Toward the Future
Forget about the Facebook IPO fumbling. Consider Facebook’s lethargic race toward the front of the mobile lines. The uneventful IPO may cause lost investor fervor;...
How to Use Discounts in Online Marketing
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their...
Yahoo Axis Web Browser Thats Not A Browser Maybe
< sigh >… Once again, Yahoo has yet another plan to innovate, and thus stay relevant in an ever more challenging search arena. And just...
7 SEO Apocalypses That Never Happened
“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original...
Weekly Webinars and Upcoming Events 5/23/12
I’ve heard that doctors must constantly go to school to keep updated on the latest medicines and surgical techniques available. Now, I’ve never been to...
Three Crucial Aspects of Web Localization for Businesses
A solid understanding of localization is now critically important for any company looking to drive into international markets. No matter what product or service is...
Social Media Trends Around the World
Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on...
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the...
Interview with Lynsey Little from Distilled
Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller...
Where Our Social Media Efforts Are Best Served
For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their...
Twitter Supports Do Not Track Privacy Feature
Ed Felten, the Federal Trade Commission’s chief technology officer, recently announced that Twitter is now providing support for the Do Not Track feature. The feature,...
Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close...
A Keen Mind in Sheep’s Clothing
Zuckerberg moves almost as fast as you can say “hoodie.” While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing,...
‘Relevancy is King’ Says Google VP at SMX London
In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said...
Facebook Update: Higher Target IPO Price Resulting in Stakeholder Liquidation
On Tuesday, the world’s largest social network raised the target IPO price range to $34 to $38. If Facebook shares sell at the upper limit...
5 Local Resources to Boost Your Local Rankings
Local search engine optimization (SEO) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines....
Visualizing Link Data With Screaming Frog and Excel Part 1
When Google rolled out penguin there was a tizzy online. Site owners freaked out, SEOs began running tests and searches to figure out what exactly...
Google-Backed Offshore Power Project Moving Forward
A Google-backed project, the Atlantic Wind Connection, cleared the first of many regulatory hurdles yesterday. The U.S. Department of the Interior said that no competitors...