Where Our Social Media Efforts Are Best Served

SMS Text

For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies.

In today’s day and age, part of those promotional efforts revolve around social media and the ability to interact with both current and potential customers.

As many of us that immerse ourselves in social media on a daily basis know, SM is a relatively free and informative means by which to get one’s message out to the masses. That then begs the question, is a better to do social media promotion in-house or outsource it to agencies that specialize in it?

In the event your small business finds itself dealing with this question, consider a number of factors prior to making any decisions.

Among the things to look at for having your social media promotions staying inside the company would be:

  • Familiarization – It only stands to reason that your in-house team, be in the marketing or public relations folks, have more of a clue as to what is going on inside your business than someone on the outside. If you keep the social media efforts inside the company, you also have greater control as to when the items will run and on what venues;
  • Saving money – If you decide to outsource your social media efforts to a company that specializes in such work, expect to pay for it. If you stop and think about it, promoting social media is not the most time consuming task in the world. If you have it in your budget to spend the funds for social media promotion that is fine, but if you find yourself scrutinizing each and every task your company does, it would make more sense to do the work yourself;
  • One more oversight responsibility – Should you decide to outsource your company’s social media efforts, it only stands to reason that you will do your homework and look for a social media specialist. While you trust them to do the work correctly, this is one more area that you will need to at least periodically oversee, having a line of communication set up for any issues. When you keep the social media efforts in-house, the answers to any questions and/or problems will come much quicker.

Among the things to look at for having your social media promotions going outside the company would be:

  • Professionalism – Not to say that you do not have an individual or team on your staff to handle social media, but outsourcing it to an agency that does this for a living takes some of the pressure off of you. As long as you have done your research and found a reliable agency, you can rest easier knowing that it is being professionally handled on a daily basis. This important responsibility can be taken off of your hands so that you can focus on other vital tasks;
  • Money well spentWhile all companies want to hold the line on spending, having your social media efforts done outside the company can be money well spent. You are getting an unbiased opinion and approach to your social media needs, and  not from those within your company that will likely agree with whatever approach you take to promoting your company via social media;
  • One less oversight responsibilityHaving an outside agency to oversee your social media tasks allows you to have the employee or employees that would have been directed for the assignment to focus elsewhere. With additional companies in today’s trying economy attempting to do more with less, outsourcing social media takes one more responsibility off your employees’ to do list.

At the end of the day, whether you outsource or keep your social media efforts in-house, the goal is to properly determine how social media will assist in growing your business.

Until you are able to answer that question, keep all your options on the table, or in this case, your computer.

Dave Thomas

Dave Thomas

Dave Thomas covers consumer and small business topics for various websites, including Reputation.com.
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • http://www.econtentaxis.com Sheila@contentaxis

    There is no doubt that social media has emerged as one of the most important armor in the marketing arsenal. No business these days cam sustain without this marketing tool. If leveraged wisely and consciously it could pay-off all your invested money and time.
    However there might be a debate on whether a company should outsource their social media marketing campaign to some third party or do them of their own. It depends on the nature of your requirement. If your requirement is very strict and hard stringent you want to do it of your own while if you can compromise on your quality you have the liberty to take help from some third party agency.

  • https://www.corlif.com/ A Social Network

    For website SEO, SMO is alternatively very much important to increase traffic and ranking in major search engines. There are many Social Networking site using for building up website traffic. If we build up visitors business will automatically improve rather i can say increase. Right thought. Keep writing such a informative blog. hanx

  • http://www.brickmarketing.com/blog/ Nick Stamoulis

    I think it’s important small businesses build a social presence on their own and get used to the ins and outs of each network before they consider outsourcing their social media marketing. It’s important you learn what your audience is expecting from brands, what kind of content you need, the timing of your messaging and so forth.

  • http://www.seo.com Jesse

    I think businesses should look to keep their social media in house. I agree with your familiarization point. It makes it much easier to know what is going on and how promotions and deals should be shared. I think the communication and coordination can suffer a lot when it is outsourced without a good, solid communication base. Thanks for your thoughts! It really does depend on how the company believes social media will be key in growing their business, and how they want to implement it accordingly.

  • http://www.pressreleaseprint.com/ Kanika

    Social media, being a part of our life effect the most to all of us, weather we eat, we relax, we watch a movie or a cricket match all we do is to post it on social media, so why not business, we sell, we buy, we can make people aware what we are, what we do, what we can do for them, and take the advantage of people liking our servicing visiting our site and order our services i.e what we call conversion. Social media play an important role in business marketing in today’s days.

  • http://scnntechnology.blogspot.com wali ullah

    Social media is the best system of web advertising……