Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Should Your Brand Be on Myspace?
In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace,...
Check Out What These 6 Brands Did During the Recent Facebook Crash
Did you wake up the morning of Monday October 21, 2013 and think the world was over? You weren’t the only one heart broken because...
The First Ever YouTube Music Awards: What it Means For Marketers
The YouTube Music Awards happened for the first time ever last night, and from the looks of reviews from GigaOM, the Los Angeles Times, and...
AdWords or Facebook: That’s the Question!
There has been a great deal of discussion lately about whether AdWords or Facebook Ads are more effective. The reality is, each has its place...
Getting Your Content Shared On Social Media: Interview With David Zheng At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, David Zheng of KloutFire explains how to get your content...
Maximizing Social Advertising for Lead Gen, Engagement & ROI
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social...
How To Measure Success On Social Media: Interview With Alan K’necht At #Pubcon 2013
A big thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip: “the most powerful payment processing platform in the world.” In an interview conducted at...
How Social Signals Enhance Online Authority: Interview With Eric Enge At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Eric Enge of Stone Temple Consulting discusses how social signals work...
Are Tide’s Spooktacular Vines Effective?
Vine is still a relatively new medium, but Twitter’s six-second mobile-social video platform has become increasingly popular amongst not just users, but brands as well....
How To Get Interactions On Twitter
I’m a fanatic when it comes to Twitter. I love it. Over the past month I have been trying hard to push @organize a handle for a...
Google+ Rolls Out Upgrades to Photos, Video Chat, and More
At a press event yesterday, Google executives announced a massive update to Google+, one which includes over 18 upgrades to existing features. Robert Hof of Forbes...
Study Reports Facebook Generates 30x More E-Commerce Customers Than Twitter
According to new research from Curebit and reported on by VentureBeat, the difference in social commerce sales between Facebook and Twitter are extraordinary. According to...
A Step by Step Guide on Using Tumblr Effectively for SEO & Social Media Marketing
Tumblr is a fantastic platform that can really benefit your brand’s marking approach if used properly. The SEO benefits are direct, and social exposure is...
Facebook To Begin Offering Custom Audiences To All Advertisers
Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own...
Need High-Value Links? Blend Social Media and SEO Activities
Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. Combined, they can create impressive...
Study Reports 40% of Top Instagram Videos Were Brand-Created
A new study announced by Unruly reports that 40% of the top 1,000 Instagram videos were created and published by brands like MTV. Many of the...
Facebook Mobile App Ads Now Have Video, Cost-Per-Action Pricing
The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically...
Are Facebook Video Ads a Clueless Concept?
Facebook users are relentlessly bombarded with advertising. First, there were the ads on the side of the page, tailored to your interests based on location,...
Retail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS
A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a...
Twitter Opens Direct Messaging to Anyone; Will This Be a New IM Platform?
Twitter rolled out a new option this week: profiles can choose to let anyone direct message them, even Twitter users they don’t follow. Previously, the...
Timeline Promotions vs App Promotions: What Should Your Business Choose?
Facebook recently updated their Promotion Guidelines and removed the requirement that forced business owners to use third party applications for contests. According to Facebook’s...
9 Brands That Are Perfecting Google+ Hangouts
It doesn’t hurt to maximize your presence one as many social media platforms as possible to expand your brand name. While sending out tweets, providing...
Pinterest Promoted Pins Launch Today
According to an updated post on the Pinterest blog, promoted pins are launching today. The announcement states that each promoted pin will clearly be marked...
5 Social Media Analytics Companies You Need To Check Out
GraphDive Facebook We don’t need to remind you on the importance of social media analytics for marketers and businesses. But with so many social media...
Facebook Announces New Platform to Create Ads Based on Objective
Facebook announced today via its Facebook for Business News section that it has created a new platform that will allow advertisers to create ads and...
20+ Tips to Ensure You Never Run Out of Interesting Facebook Content Ideas
If you’re like most bloggers, coming up with a blog post could sometimes be extremely demanding, as you are required to discover fresh content regularly....
Study Reports Majority of Marketers Spend Less Than 10% on Paid Social
A new study reported by eMarketer and administered by media software company STRATA reports that 92% of marketers polled only spend up to 10% of...
Using Twitter to Find Link Prospects
With a more emphasis on social networks than ever before, getting links from the right kind of people and websites has never been more important....
Instagram Announces Ad Rollout
Instagram announced via its Tumblr blog yesterday that it will begin rolling out advertisements that users will see in their feed. Mentioning that it now...
Bing Image Search Results Now Display Pinterest Boards
Bing announced on its search blog today that it now directly displays Pinterest board collections in its image search results. The Pinterest board results appear...