Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
7 Useful WordPress Twitter Plugins
Love it or hate it, the microblogging service that started back in 2006 has made an undeniable impact not only in the world of social...
5 Unexpected Brands that are Kicking Social Media Butt on Pinterest {and What Makes Them Successful}
I love Pinterest. I can’t help it. Recipes? DIY Projects? Craft ideas? Sign me up! Then again, I am the definition of a typical Pinterest...
Yelp Lawsuit Could Mean Guest Reviewers Can Get Back Pay
A recent class action lawsuit filed in California could result in getting unpaid wages for Yelpers, or Yelp Reviewers. The lawsuit states that the Fair Labor Standards...
Are Google+ Ripples a Worthwhile Feature?
In the beginning, people just didn’t know about Google+ Ripples, and so their popularity was naturally slow to grow. However, Ripples have now been an...
Quality Content Trumps Memes: Facebook Updates News Feed To Show More Relevant News
Facebook released an FYI on their Newsroom today indicating their intention helping users find more relevant news to talk about in the News Feed. The article...
Topsy, A Leading Twitter Search And Analytics Company, Purchased By Apple For $200 Million
Topsy, one of the last remaining Twitter search and analytics companies, has been purchased by Apple for $200 million as reported today by the Wall...
13 Things You Should Know About the ‘Word of the Year’ – Selfie
Did you hear the news? Selfie has been named the international Word of the Year 2013 by Oxford Dictionaries in both the the UK and...
10 Reasons Your Company Sucks At Pinterest
According to a November 5th report from Business Insider, “Pinterest Is Now The Fastest Growing Content-Sharing Platform.” In fact, content sharing on Pinterest has risen...
25 Of The Most Engaged Brands On Instagram
Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why they...
Using Social Media As A Public Relations Tool: Interview With Allie Freeland
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations...
The Real Future of Social is Search
I’m sure a lot of people would argue that it’s the other way around – that search’s future is social. Either way, the two fields...
Social Media Marketing Myths Your Company Should Overcome
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often...
3 Things Missing From Your Facebook Marketing Strategy
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers,...
How Will Twitter Make Money, Thoughts On Their IPO: Interview With Greg Finn
As part of our SEJ interview series, Greg Finn of Cypress North leads a discussion about how Twitter will make money in light of their...
Facebook, Pinterest, and Twitter Traffic Referrals up 54%+ in Past Year
A report released by my company, Shareaholic, a social plugin service used by 200,000 publishers reaching 250 million people monthly, reveals referral traffic trends from 8...
Pinterest Releases First Official APIs
Pinterest announced today that it is releasing its first official APIs with a few select partners, including: AllRecipes BuzzFeed Disney sites Babble and BabyZone Mashable ModCloth NBC News...
A Pin is Worth 25% More In Sales This Year, Piqora Reports
New data released by Piqora and TechCrunch states that pins may have more selling power than tweets or content on Facebook. The report states that a...
Are Twitter Ads Useless?
Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your...
Google Authorship – Lethal For Low Quality Guest Bloggers
Why is everyone praising Google Authorship so much? Sure, there are a few good aspects to the program. The author pictures look really good in...
Google+ May Charge For Custom URLs in The Future
A post yesterday on Social Media Today pointed out an aspect of the new Google+ Terms of Service for its custom URLs, which it has...
Should We Be Valuating Social Media Users by Stock Prices?
According to a new post by Forbes, a social media user can be given a dollar value. Their calculations on Linkedin, Twitter, and Facebook’s stock...
Facebook Rolls Out New Like & Share Buttons; Partner Categories
Facebook made a couple of announcements today, both applicable to marketers, especially around the holidays: New Partner Categories For Facebook Ads This new update allows...
9 Awesome Uses That Make Twitter Exceptional
Most folks use Twitter to keep up with friends or rant about whatever’s currently rubbing them the wrong way. But, there are so many other...
Should Your Brand Be on Myspace?
In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace,...
Check Out What These 6 Brands Did During the Recent Facebook Crash
Did you wake up the morning of Monday October 21, 2013 and think the world was over? You weren’t the only one heart broken because...
The First Ever YouTube Music Awards: What it Means For Marketers
The YouTube Music Awards happened for the first time ever last night, and from the looks of reviews from GigaOM, the Los Angeles Times, and...
AdWords or Facebook: That’s the Question!
There has been a great deal of discussion lately about whether AdWords or Facebook Ads are more effective. The reality is, each has its place...
Getting Your Content Shared On Social Media: Interview With David Zheng At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, David Zheng of KloutFire explains how to get your content...
Maximizing Social Advertising for Lead Gen, Engagement & ROI
With thanks to Lauren Vaccarello, VP of Marketing at AdRoll & Aaron Levy, PPC Team Lead at SEER, for their interactive session at #SESSF about Social...
How To Measure Success On Social Media: Interview With Alan K’necht At #Pubcon 2013
A big thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip: “the most powerful payment processing platform in the world.” In an interview conducted at...