Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
Twitter Releases Study Showing Exposure To Brand Tweets Drives Action Online And Offline
Twitter released a study this week, in partnership with The Advertising Research Foundation, FOX and DB5, called “Discovering the Value of Earned Audiences — How...
Vine Launches New Version Of Website, New Features Include Vine TV, Playlists And More
Twitter’s Vine video sharing service, primarily used via a mobile app, has updated the desktop version of its website with a new look and a...
Everything You Need To Know About The New Twitter Profiles
Earlier this month, Twitter announced the upcoming launch of a new profile design. At the time, the new profiles were only available to a select...
Facebook Introduces Anonymous Login For Connected Apps
Today at f8, Facebook launched Anonymous Login, which they are touting as a new way to log into apps without sharing any personal information from Facebook.Facebook...
#SMSSummit Chicago 2014 Recap: Implementing a Successful Social Media Sweepstakes Strategy
The first session I attended for the Social Media Strategies Summit in Chicago was actually a two hour workshop presented by the Fandango Legal and...
Twitter Gains 14 Million Monthly Active Users In Q1 2014
Twitter released their earnings report for the the first quarter of 2014, which shows positive growth in just about every area. In fact, the numbers...
Twitter Tests A New Signup Process Aimed At Getting New Users To Stick Around Longer
Wired reports that Twitter is testing a new, smarter signup process that has been designed with the intention to get new users to stick around...
Are Brands Measuring the Wrong Type of Engagement? A Red Bull Case Study
Most brands consider engagement a KPI (key performance indicator) to their digital marketing success. Regardless of the size or industry of the business, everyone wants more...
10 Social Media Accounts You Can Learn From
If it seems like everyone is on some sort of social media outlet, that assumption may not be far off. As of September 2013, 73%...
8 Groups To Help You Score A Job on Linkedin
It wasn’t all that long ago that we presented some tips on how to become an all-star on LinkedIn. One of those pieces of advice...
Pinterest Announces Improvements To User Experience With Guided Search, Custom Categories, and More
Pinterest announced some improvements to their user experience at an event held last night at their headquarters in San Francisco. The improvements include features like...
Google’s Social Login Popularity Increases In Q1 2014, According To New Study
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over...
LinkedIn Announces Mobile Photo Sharing
Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature will be rolling out to all users...
LinkedIn Announces They Have Reached 300 Million Members Worldwide
LinkedIn announced today they have reached the milestone of over 300 million members worldwide, more than half of which reside outside the United States. The...
Facebook Introduces Feature To Help You Find Nearby Friends
Facebook’s Product Manager, Andrea Vaccari, announced today the beginning of a roll out of an optional new feature to help users find friends that are...
Google +Post Ads Now Available To All Advertisers
Google+ introduced +Post ads to a limited number of advertisers last December as a way to turn Google+ content into ads that run across the...
12 Heatmap Findings: Your Roadmap to Conversions
I’m about to give you a hard reality check. There are millions of websites on the Internet, and all of their designers have the goal...
Twitter Acquires Gnip, The World’s Largest Provider of Twitter Data
Twitter’s VP of Global Business Development, Jana Messerschmidt, announced today the company has agreed to acquire Gnip, a leading provider of social data and a long-standing Twitter data...
Pinterest Launches ‘Pin It’ Button For WordPress, Blogger, Tumblr and More.
Pinterest recently announced on their Pinterest For Business Blog they will be bringing the Pin It button to more platforms, specifically Tumblr, Blogger, WordPress.org and Wix....
Good and Bad Reactions to Facebook’s Algorithm Change
Most online media professionals have a love/hate relationship with Facebook. We love the reach it provides and the real interactions we can generate, but we...
How to use Google+ to Increase Brand Engagement
A recent student by Forrester Research unveiled shocking facts: Of 60,000 US online adults who use social sites, 22% visit Google+ each month. Brands have...
Update To Facebook News Feed Designed To Combat Business Page Spam
Facebook recently announced they will be rolling out an update to their News Feed designed to reduce the appearance of the kinds of posts users frequently...
Twitter Adds Real-Time, Interactive Notifications To Desktop Version
Those who prefer to use Twitter via the web, rather than using a dedicated desktop app, can expect to see some new functionality rolling out...
Facebook Reveals A New Look For Sidebar Ads
In an announcement made yesterday on the Facebook For Business blog a new look for Facebook sidebar ads was revealed, with a design that appears...
Facebook To Remove Messaging Capabilities From Its Main Apps, Forcing Users To Download Messenger
If you have grown accustomed to using the instant messaging features of Facebook’s mobile app, you will soon be forced to switch to the standalone...
4 Reasons Why Social Network Marketing is a Bad Content Strategy
Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic that converts. Playing around in the social...
Twitter Announces Upcoming Launch Of Redesigned Profile Pages
Twitter announced this morning they will soon be rolling out revamped profile pages designed to be “easier” and “more fun” to express yourself. The new profile design...
5 Steps To Help You Get The Most Out Of LinkedIn
Whatever business you’re in, LinkedIn can help you to build a network of useful contacts. With 250 million members in over 200 countries and territories,...
Why LinkedIn is Important to Your Career in 2014
While it may not be the sexiest of social media networks, LinkedIn is definitely the most important one for professionals. With more than 277 million...
Yelp Headed To Supreme Court After Refusing To Reveal Identities Of Alleged Fake Reviewers
The Wall Street Journal reports an Internet free-speech case against online review site Yelp is headed to the Virginia Supreme Court this month. Lawsuits were...