Creating Your Social Media Marketing Road Map

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Source: Map by Jane M. Sawyer | MorgueFile

Now that you have the reasons as to why your business needs a social media marketing strategy, it’s time create a roadmap that will help you through your campaign. It’s important that you have an outline of what you want your marketing efforts to bring to your business. That way, you would know whether you’re taking the right path or leading your business down the drain.

Setting Your Goals

The first thing you need to do when outlining your social media marketing campaign is to know your goal. This would help you know you campaign’s purpose, the tools that you will need, as well as figuring out how you can achieve and maintain it.

As a starting point of your road map, your goals will also help you keep your focus on your campaign. If you don’t have any distractions while doing your campaign, if will be easier for you to achieve your desired results.

Choosing a Platform

Now that you have a goal, the next thing you’ll need is a social media platform. While there are a bevy of social networking sites that you can choose from, start with what majority of your target audience use.

Other than that, you have to make sure that it is easy to use and can complement your campaign. That way, you’ll know how you can share content and interact with your network. Consider your chosen online platform as a vehicle that will drive your target audience to your business, while bringing your brand closer to them.

Creating a Profile

After knowing which social media platform to choose, the next thing you need to have is a profile. In real world, your business has brand name that allows your target customers to easily identify it. The same thing goes when you’re online. You need to brand your profile so that you can easily establish your online presence and build a relationship with your network.

Looking for Content to Share

Although social media marketing is aimed at helping you promote your business, it shouldn’t be used to immediately sell your products. Your profile should be a tool to build your brand’s credibility, so that more people will be encouraged to check out what you can offer. You can do this looking for relevant and valuable content that you can share with them.

Monitoring Your Social Media Marketing Efforts

Of course, your social media marketing journey doesn’t end here. You have to keep on monitoring your campaign’s efforts. This will help you determine whether your strategy is working, and if your audience are pleased with your tactic, your business, and the products and services that you offer.

Aki Libo-on
Aki is a content strategist and marketing consultant. As the assistant editor of SEJ, her job is to make sure that all posts on SEJ adhere to the editorial guidelines. When not at work, she is busy plotting her #WorldDomination plans while jogging on a Sunday morning.
Aki Libo-on
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  • Isaac

    I have to say that one of the most important steps you have to undertake is choosing the platform (not that the other steps would not be important). From what I have been able to see to date, many brands did not choose the right platform for their social media marketing campaigns. They were mixing professional posts with fun posts on Facebook or Twitter, when they could use LinkedIn, etc. The options are wide and some social networks can fulfill your goals much more effectively.

    • Aki Libo-on

      Of course, choosing a social media platform is important. However, you won’t have an idea of what network would suit your need if you won’t your SMM goals into consideration. 🙂

  • Amber King

    Following certain steps will make it easier to organize and track down your activity especially in social media. Tracking social media can be tricky, if you do not follow the map, you will surely get lost and fail.

    • Aki Libo-on

      I agree. That’s why it’s important that you have an outline of your plan. That way, you’ll know where your efforts are bringing you. 🙂

  • Randy Guzman

    Thanks for sharing this post Aki.