Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Ask an SEO: Is An XML Or HTML Sitemap Better For SEO?
Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure.
AI Poisoning: Black Hat SEO Is Back
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons.
Bing Shows What Signals Matter For AI Search Visibility
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.
SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations
This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know.
The Impact AI Is Having On The Marketing Ecosystem
Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys.
The Alpha Is Not LLM Monitoring
Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds.
Mueller: Background Video Loading Unlikely To Affect SEO
Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.
How AI’s Geo-Identification Failures Are Rewriting International SEO
AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret.
The AI Consistency Paradox
AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline.
Ahrefs Product Advisor Reveals What Is Working For LLM Inclusion
Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency.
EU Plan To Simplify GDPR Targets AI Training And Cookie Consent
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch.
Why Web Hosting Is A Critical Factor To Maximize SEO Results
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server.
Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening.
SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences.
The Role Of Brand Authority And E-E-A-T In The AI Search Era
Trust and proven expertise are quickly becoming the signals AI systems rely on when choosing which brands to surface.
How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar.
Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
SEO Community Reacts To Adobe’s Semrush Acquisition
Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026.
Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger
Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth.
Selling AI Search Strategies To Leadership Is About Risk
AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift.
Cloudflare Outage Triggers 5xx Spikes: What It Means For SEO
A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports.
The Knowns And Unknowns Of Structured Data Attribution
Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust.
Google On Generic Top Level Domains For SEO
Google’s John Mueller answers question about the SEO value of a keyword-based generic Top Level Domain
From Listings to Loyalty: The New Role of Local Search in Customer Experience
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques.
LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots
Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now.
The Technical SEO Debt That Will Destroy Your AI Visibility
The shift to AI search is testing every brand’s technical foundation, and only those tackling SEO debt head-on will survive.
Server Security Scanner Vulnerability Affects Up To 56M Sites
Up to 56 million websites could be affected by unpatched versions of Imunify360 AV that allow full server takeover.
Data: Translated Sites See 327% More Visibility in AI Overviews
Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews.