Latest SEO Articles
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Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work
Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content for stronger AI visibility.
European Search Strategy Goes Beyond Google & Bing
Treat Europe as one Google market, and you’ll miss Seznam, Ecosia, Zalando, and a regulatory layer that can close a door overnight.
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)
Perplexity never skips the web, so every query is winnable. Here’s what its live answer stream reveals about citations, video, and local.
Google’s Open Knowledge Format Adds Five Trust Signals
Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals.
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It
Google’s John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.
Google’s Illyes Unsure On Shifting unavailable_after Dates
Google’s Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious’ findings in this insightful report.
Google On SEO Impact Of URLs Injected By CMS Platforms
Google’s John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms.
AI Opt-Out May Cost Sites A Google Top Stories Spot
Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console.
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call
Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly.
Google Search Results Still Rank Heavily AI-Flagged Pages
Data ties higher AI detector scores to lower positions and to fewer pages in Google’s index, though heavily flagged pages still rank in top 10.
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web
Google’s DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site’s anti-bot defense against AI crawlers.
Why Data Integrity Is The New Technical SEO: From Crawling To Trust
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.
Google SEO Test Shows What Happens In 5-Second Rendering Window
A new SEO test shows what happens when Google’s Web Rendering Service continues past five seconds: Google pauses time with a virtual clock.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care.
AI Video After Sora: 3 Updates You Should Make Before You Publish
Before your next AI video goes live: Audit disclosure against YouTube’s actual policy, produce below the ceiling, and name the human decision-maker.
Google May Be Penalizing AI-Generated Content As Thin Content
Google may be penalizing AI-generated content under an expanded definition of thin content.
Google Expands Review Guidelines And Warns Of Manual Actions
Google expanded its review snippet documentation with new ways content can trigger a manual action.
Charging AI Bots Decides Which Agents Can Still Cite You
AI bot paywalls are framed as new income. The real question is which AI answers you’re willing to disappear from.
Google’s Q2: Precise Revenue Figures, Click Claims You Can’t Check
Alphabet detailed Search revenue to the decimal. Google described web traffic in three kinds of unverifiable claims. Q2 widened the gap.
Google Says Why It May Ignore Robots.txt And Negatively Impact SEO
Google’s John Mueller explains a robots.txt quirk that can cause Googlebot to ignore robots.txt rules.
Emergency Brand Audit: What AI Says About Your Locations
GatherUp’s Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse
A court dismisses Google’s DMCA claims against SerpApi, the EU fines Google €890 million, major publishers weigh leaving Google, and Search growth eases.
AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
AI Browsers Are Backward Because Agents Never Needed The Visual Layer
OpenAI killed Atlas because AI browsers were always a workaround. The real fix is a website machines can actually read.
Are We Repeating History & Risking Backlink Penalties Again?
Repackaged link schemes won’t win AI visibility. Presence in fan-out, grounding, and training data still depends on real authority.
Alphabet Q2 Earnings Show $5.85 Billion Negative Free Cash Flow
Alphabet’s Q2 release shows Google’s infrastructure spending caused it to report a negative free cash flow of $5.85 billion dollars.
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here’s the measurement work you can own instead.