Latest SEO Articles
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Opinion: Is SERP Bounce a Ranking Signal or a Quality Factor for SEO?
A long debate is on whether website’s bounce rate is a ranking signal for SEO. The fact is, Google does have the ability to track...
Dear Internet Marketers: Stop Building Your Careers On A Single Commoditized Skill
I just finished conducting interviews for an in-house marketing position. Some of the people I interviewed had extensive backgrounds as copywriters and were looking to...
Tricks with Anchor Text-Rich Links for Foreign Language Internet
Competition for domain names and search engine dominance in the English language web is stiff – for SEOs, climbing the search rankings with a new...
How to Help New Link Builders Evaluate a Link Prospect
For anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to...
Quit Blaming Your Suck on Panda
Is it just me or has Google’s panda update become the scapegoat for poor SEO? It seems like every day I come across an article...
![Infographic: Porn vs The Internet [NSFW]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/10/porninfographic-760x400.webp)
Infographic: Porn vs The Internet [NSFW]
Internet marketers owe the porn industry for being the first to adopting technologies like geo-location, videostreaming and e-commerce to name a few. So what does...
E-Commerce Microdata Best Practices
SEO for e-commerce sites is like playing on a teeter-totter with all the kids at the playground, and search engines are the fulcrum. Whether the...
Best of the Web : BOTW Constantly Evolving the Web Directory
For years on SEJ we’ve been a proponent of listing sites web directories as a form of traditional organic link building. And over these years...
Happy Reholidays – Three Ways to Use Remarketing This Holiday Season
It’s that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday...
$30 Million in Funding for Blekko: Blekko Has More Cash to Slash the Web
On Wednesday, search engine startup Blekko received $30 million in funding from various investors including Yandex, Russia’s top search engine. Trailing only behind Google, Bing,...
SEO Shortcuts Take You Nowhere Fast
In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly...
Facebook’s Open Graph Provides Marketers with New Opportunities
At the recent Facebook f8 developer conference, Facebook unveiled two new features: Timeline and Open Graph. Timeline, which is replacing the current profile pages, will...
Open Graph: Facebook Becomes a More Social Network
At Facebook’s f8 developer conference on Thursday, CEO Mark Zuckerberg announced the Open Graph. Described as a whole new class of apps, Open Graph will...
Bing Search Engine Losing Approximately $462,962 per Hour!
Yesterday, CNN Money released data indicating that Bing and Microsoft Online Services are losing a staggering $1 billion per quarter. This number, which equates to...
![The Evolution of Making Page 1 [INFOGRAPHIC]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/09/20110914-SEJ-Vertical-beige760x400-760x400.webp)
The Evolution of Making Page 1 [INFOGRAPHIC]
Who’s smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Google Propeller: Social News Magazine App Targets Flipboard
Google’s latest project, which company insiders say is dubbed “Propeller,” is a social magazine news app that will target the highly successful Flipboard iPad app....
It Takes Two to Tango — A Romantic View of Conversion
Getting conversions is amazingly like asking someone to dance. Be suave with these tips. You’ll get nowhere if you are tone deaf or have two...
Yahoo! Search Launches New Design and Features
After launching an improved image search last month, Yahoo recently announced a makeover of the search results page. The simple and minimalistic design, which was...
Microsoft Bing Adaptive Search: Is Bing Adapting to the Competitive Landscape?
Microsoft Bing, which according to a recent ComScore report is slowly gaining market share from its competitor Google, has announced its newest feature – Adaptive...
Twitter Analytics: Analyze 100 Million Active Users
With over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of...
Weighing the Pros and Cons of Custom Website Design
Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there’s no shortage of poorly...
4 Link Building Strategies for “Too Busy for Link Building” Local Businesses
More and more small businesses working in a “local” market are waking up to the realities and need for Search Engine Optimization. However, in talking with...
Social Search Engine Aardvark Hunted Down
Aardvark, which was founded in 2007, provides individuals with a platform to ask questions and receive specific and relevant answers. For example, an Aardvark user...
Free Tools to Audit Your PPC Campaigns
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but...
Ad Retargeter AdRoll: “Cookies are the New Email”
Adam Berke of AdRoll: Ad retargeting is the future. Do not be afraid.
Tips for Managing High Spend, High Volume PPC Accounts
Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match...
Content is King But the User is the Emperor
Many years ago, Google stated ten points on their Corporate Philosophy page – they were as follows: Focus on the user and all else will follow....
Google Adds Sports Microdata
Google has announced a partnership with ESPN to improve the way sports data is displayed on the search page. While the microdata is currently exclusive...
Bing Webmaster Tools Gets Yahoo’s Traffic Data
The Bing-Yahoo search alliance is getting far enough along that several webmaster tool elements are combining. Bing Webmaster Tools users will now see data from...
Google Unleashes Expanded Sitelinks: How You Should Cope
Over the last two months, Google has been experimenting with a new sitelinks format. Now that format is official. This change may alter how you’re...