Google Propeller: Social News Magazine App Targets Flipboard

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Google Propeller

Google’s latest project, which company insiders say is dubbed “Propeller,” is a social magazine news app that will target the highly successful Flipboard iPad app. Flipboard, which recently received $50 million in funding and a $200 million valuation, was named the iPad app of the year in 2010. This app reformats the content that is shared on Facebook and Twitter into an interactive digital magazine.

Recently, Google unsuccessfully attempted to buy Flipboard. During negotiations, Google threatened to build their own version of the social magazine app if Flipboard rejected their offer. Flipboard, who was not intimidated by Google’s threat of developing a similar app, joined Yelp, Groupon, and several other companies who have recently refused Google’s acquisition offers and chosen instead to remain independent.

A recent post by leading technology expert Robert Scoble confirms that Google is now developing a competing app:

“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad. My source says that the versions he’s seen so far are mind-blowing good.”

Google is reportedly planning on releasing versions of the app for both Apple’s iPad and Google’s Android tablets. Since Facebook and Google have not been able reach a data exchange agreement, it is unclear what type of social data will be available on the Propeller app.

However, Google already owns one of the most popular news destinations in the world, Google News. Google will undoubtedly attempt to use their wide network of content and large user base to capture market share from Flipboard and other competitors.

[Sources Include: Robert Scoble, Business Insider, & AllThingsD]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
David Angotti
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  • Steve Hill

    I’m intrigued by this. I kind of wonder why Google doesn’t just focus on making Reader better. It seems like Google is trying to overextend itself again.

  • Ian

    I Beg to differ steve, i feel this is more of Googles search for global dominance. eric seems to be trying to buy anything and everything that gets in google’s way of taking over the internet. Time Warner is trying to do it in the east coast. and google is posing as the open source back end and getting votes by slyly covering it up and “Saying” that they want a free and open internet but do they really?

  • homeforgeeks

    very nice post ……….i also agree with this post .and after all google is the besttttttttttttt