Bing Search Engine Losing Approximately $462,962 per Hour!

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Bing Losing Money

Yesterday, CNN Money released data indicating that Bing and Microsoft Online Services are losing a staggering $1 billion per quarter. This number, which equates to over $11 million per day and $462,962 per hour, is especially concerning since it has occurred in spite of Bing’s steady growth. Since 2007, when Microsoft began tracking the profitability of its search engines, Microsoft search engines have lost a total of $9 billion.

Since Bing launched in late 2009, its market share has nearly doubled. When the “decision engine” debuted its market share was 8.4% and that percentage has steadily grown to 14.7% of the current search market.

However, it is important to note that Bing’s steady growth has not been at the expense of Google, Bing’s primary competitor. Instead, the growth has been at the expense of Yahoo, AOL, and Since Bing’s launch in 2009, Google has only relinquished two-tenths of one percent of its market share and is still the dominant search leader with 64.8% of market share.

In order to be profitable moving forward, Bing must be able to capture market share from Google. Industry experts estimate that Bing must reach approximately 25% to 30% of market share to generate a profit.

Qi Lu, Microsoft’s President of Online Services, said Bing has no desire to “out-Google Google.” Instead, he indicated that strategic search partnerships will help Bing to achieve a greater “semantic understanding” of the Web. Once this semantic understanding is achieved, it will enable Bing to understand queries that are not noun-based and set itself apart from the competition. In addition, Bing recently launched adaptive search and several other new features that appear promising.

If Bing is going to capture market share from Google and become profitable, it has a long journey ahead. For now, Google is a verb and Bing is just another search engine rapidly losing money.

[Sources Include: CNN, ComScore, & ZDNet]

David Angotti

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO),... Read Full Bio
David Angotti
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  • I believe that this gap will close soon if slight Bing, especially with Windows 8

  • “If Bing is going to capture market share from Google and become profitable, it has a long journey ahead. For now, Google is a verb and Bing is just another search engine rapidly losing money.”

    Well ofcourse. Bing has to come out with somethings that Google haven’t thought of them yet, somethings that will attract even a little portion of Google users. But then again, they have to be renewing like Google.

    Currently Google has built a nice platform along with its Search Engine included which is why they keep on lead. On the other hand, Microsoft also have a chance to make something alike as they hold operation systems, tablet PCs, office stuff and so on. If they can implement their system as to take attention of people, it still may not catch up to Google, but can be a secondary, or third.

  • My friends and I use Google much more than being. Since Bing is quite new, it is not known widely. And at least none-Englishi speaking countries use Bing very little. It is really a long way for Bing to grow up.

  • It dont believe there is any quick remedies for Bing. They are doing ok however they have to go a long way, google is not sitting there doing nothing. Bing need few more years, hope they will survive that long..

  • I hope they still keep Bing running. I’ve recently started to warm up to it. About a year ago I used Google for about 95 % of my searches, now I use Bing about 25 % of the time.

    Microsoft needs a new business model for its search engine though…

  • Someone needs to remind Microsoft that loosing money is the old internet economy.

  • “the growth has been at the expense of Yahoo, AOL, and”

    That’s probably the most important thing to keep in mind. Bing is chipping away at Google (albeit very slightly), but Google is still the undeniable leader. It’s not unusual for the number 3 and 4 companies to take a hit when the number 2 goes after number 1.

  • This makes you wonder if Microsoft envisions a profitable Bing at some point or is simply running the business to keep Google from owning 90% market share. Hmm….

  • Yoga

    The author needs to understand that if it is not for Microsoft with deep pockets, no other company will be able to “compete” with the big brother Google, a company that has no respect for privacy or intellectual properties of others. BB thinks it can get away with all of what it does… look at Andriod smart ass avoided a single royalty to Sun and Youtube cluttered with ads on others contents.

    MSFT will need bing to be a force internet.

  • OMG! It surely can’t be possible?! I don’t think Bing will ever ever ever compete, and giving it a new name and cheapy logo is not going to help! Diversify before it is too late!

  • Crazy isn’t it. Two search giants, equipt with thinktanks gauging their next move in what seems to be an immense corporate game of chess! I wonder what the final outcome will be.

    • Dan,
      you said it all when you used the word “corporate”. The problem with corporations is that they are usually restricted to corporate thinking structures.

      Think tanks in this sort of game are simply not enough, and my suggestion is that something will appear in the manner of Twitter that quickly gauges the market and outdoes the pair of them.

  • “For now, Google is a verb and Bing is just another search engine rapidly losing money.”

    Hah! Thanks for the laugh on a Sunday morning.

    I guess the novelty about Bing has long worn off and people who have given it a try at first came back to the old search engine they were most comfortable using. I observed this usage both at home and at work. My wife and kids never gave it a try beyond the first look though I used to suggest to them to see different results by using it as an alternative. In the office, the early Bing enthusiasts have all drifted back to using Google almost exclusively.

    I’m always for competition in any field and I hope Bing will find its large-enough niche to become profitable but for now, as you put it, “Google is a verb and Bing is…”

  • Microsoft has a huge job on its hands these days. Whilst Bing is not a bad search engine, it lacks the sort of presence that Google has, and also lacks its revenue-building potential via advertising. Neither of these things is an easy proposition to remedy, especially (in the light of my response to Dan) that corporate thinking rarely allows for this sort of ingenuity.

    Google after all, started out of nowhere. The next great thing will appear as if by magic. It might even be happening as I write!