Latest SEO Articles
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An #Interview With Dennis Goedegebuure on AirBnB and Internal Linking
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I recently caught up with Jordan...
The Art of Peripheral Persuasion: Visuals in Web Design
They say that content is king, and that’s true. Quality, keyword-rich content will go a long way for your SEO and conversion rates. But people...
The Future Of SEO Is Personalized Search: Interview with Warren Lee
As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently...
The Landing Page Optimization Guide You Wish You’ve Always Had
What follows is a list of resources that can be applied specifically to landing page optimization, originally repurposed from ConversionXL and other great websites around the web....
WordPress Takes A Stand Against Abuse Of DMCA Takedown Requests
Torrentfreak reported yesterday that WordPress has issued a lawsuit demanding $10,000 in compensation to cover damages suffered through a false DMCA (Digital Millennium Copyright Act) takedown notice. WordPress...
![Searchmetrics x SEJ Executive Marketing Conference [EVENT PHOTOS] #SEJSF](https://www.searchenginejournal.com/wp-content/uploads/2014/06/5H7B0913-760x400.webp)
Searchmetrics x SEJ Executive Marketing Conference [EVENT PHOTOS] #SEJSF
We packed the conference room in San Francisco’s Hotel Vitale for our first ever executive marketing conference, titled “SEO, Content Marketing and Analytics: 3 Pillars of...
![Ranking Factors Post-Hummingbird, Panda 4.0 by @marcustober [SESSION RECAP] #SEJSF](https://www.searchenginejournal.com/wp-content/uploads/2014/06/future-of-seo-720x400.webp)
Ranking Factors Post-Hummingbird, Panda 4.0 by @marcustober [SESSION RECAP] #SEJSF
This is a session recap from Marcus Tober’s presentation on “The Search (R)evolution” from our June 13 San Francisco conference, “SEO, Content Marketing and Analytics:...
Understanding How to Use the Google Tag Manager
Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it...
Multilingual SEO: It’s Actually a Pretty Big Challenge for Google to Determine the Language of a Query
There are many words which are spelled the same but have different meanings based on language and location. A very simple example is the word...
The 10 Most Popular WordPress Plugins
Ever since launching in 2003, WordPress has become the go-to publishing platform that has been downloaded well over 60 million times. But, what makes everyone...
A Flaw In The All-In-One SEO Pack WordPress Plugin May Be Putting Your Website At Risk
If you have the All-In-One SEO Pack WordPress plugin installed, your website may be at risk of being compromised if it’s not updated. A update was released...
SEO 101: 5 Ways to Optimize Your E-Commerce Content
Onsite copy is still one of the most important ranking factors, especially for newer sites. The trick is knowing what to look for, how to...
Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
Yelp to Introduce Video Reviews
Business Insider is reporting a new development over at Yelp that aims to add some authenticity to a review. Elite users can expect video reviews...
New Research From Conductor Concludes Google Has 85% of Search Traffic, Not 67% as comScore Reports
Conductor has written a whitepaper around research that debunks some of comScore’s regularly released search market share numbers. Their findings were definitely enlightening, to say...
SEO 101: Are You Being Outranked by Your Own Content?
Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in...
E-Commerce 101: How to Get Started with SEO For Your Products on Amazon
It’s clear that Google and YouTube rankings are some of the most sought after rankings, but if you’re an e-commerce site or looking to sell...
What The Experts Have to Say: Google Panda 4.0 and Payday Loan 2.0 Updates
This week, Google announced that Google Panda 4.0 and a second iteration of its Payday Loan update have both been rolled out. We reached out...
Google Rolls Out Panda 4.0 & Payday Loan 2.0 Updates
Over the past 12 hours, we’ve had confirmation from Google that they’ve rolled out two web spam updates; Panda 4.0 and Payday Loan 2.0. Panda...
For the Non-SEO: What is “Bad Link Building”?
This post is aimed squarely at people who are not SEO practitioners yet but want to learn a little about Search Engine Optimization, as well...
SEO 101: Is a Fast Google Penalty Recovery Possible Using the Google Disavow Tool?
If your website falls prey to a Google Penalty, could you “resurrect” your website in search engine rankings within a very short period of time (such...
Why Link Building Will Not Die, Just Evolve
“Link building is dead” is a phrase I’ve heard from a number of marketing consultants over the past few years. It wasn’t too long ago,...
Personal Branding and Guest Posting Tips From an Expert: An Interview with @SujanPatel
As you may know from my other interviews with Anne Ahola Ward of CircleClick, Eli Schwartz of SurveyMonkey, and John Doherty of HotPads, Search Engine Journal has partnered with...
7 Lessons in Keyword Stupidity: How Not to Mess Up Keyword Research
Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it...
Using Data to Predict Consumer Behavior and Improve Marketing Success
Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing...
Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics
I caught up with Marcus Tober, CTO of Searchmetrics, to discuss the recent news of Google’s keyword data for paid search becoming ‘not provided’. Marcus shared his...
How to Best Optimize Your Content Strategy
In it’s essence, content strategy has existed on the internet since its infancy. At that time, most people just ignored the topic because it wasn’t of interest. Content...
It’s May 2014, and Here Are Four Ways that SEO Is Drastically Changing
The only unchanging truth about SEO is that it’s always changing. I almost didn’t write that line, because it sounds so cliche. I don’t want...
7 Search Engines That Take You Beyond Simple Site Search
The Internet was born decades ago in computer science laboratories and only produced a trickle of information compared to what we see now. It has...