Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How to Build & Scale a Program for Global SEO Success
Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization’s international SEO strategy in place.
Google’s Splitt: Meta Description Provides Content Summary
Google’s Martin Splitt tweeted that meta descriptions offer Google a summary of what’s important about a web page.
Google Explains Negative Reviews And Rankings
Google’s Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.
Google SEO 101: Mobile-First Indexing Problems
In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing.
How (& Why) Search Engines Render Pages
How do search engines render pages on the web? Why and when do they do it? Find out here.
Can PageRank Predict the NHL Playoffs?
PageRank is really, really good at measuring the authority of webpages. But can it be used to predict the next NHL Stanley Cup champion?
Is Groupon Marketing Really Worth It for Your Businesses?
Should you pursue Groupon marketing in 2020? This post sets the record straight with the most important considerations for business owners.
Divi WordPress Theme Vulnerability
Critical vulnerability discovered in Elegant Themes Divi and Extra Themes as well as in the Divi Builder WordPress plugin.
Google’s Search Quality Raters Do Not Directly Influence Rankings
Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users.
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.
How QA Testing for SEO Can Boost Your Traffic & Revenue
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live.
Google Adds New Structured Data Properties to Estimated Salary Dev Page
Google announced two optional jobs related structured data properties that will generate rich results.
Dominating Your Ecommerce Category in 2020: What You Need to Know
Customers are looking for a personalized experience when shopping online. Learn how meeting this expectation can make or break your ecommerce brand.
Google: Be Careful Relying on 3rd Parties to Render Website Content
Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections.
Chrome 85 Will Set Website Referrer Headers if Missing
Chrome 85 will automatically decide referrer information sent for sites that do not set a referrer (referer) header.
Doing More with Less: Automated, High-Quality Content Generation
Discover how technical SEOs can use the latest advances in Natural Language Understanding and Generation to create quality content at scale.
Extra Structured Data Could Be Useful for SEO
Google’s John Mueller describes the benefits of using structured data that goes beyond Google Developer page recommendations.
Google Doubles Up on Articles in the Top Stories Carousel
Google’s top stories carousel in search results may display multiple results for the same story, adding a second link for context.
A Complete List of Google’s Featured Snippets Types
Learn about every type of featured snippet, what they look like in Google’s search results, and a few best practices for winning them.
Google Says Don’t Focus on “Link Juice” Focus on this Instead
Google’s John Mueller answered a question about how to handle so-called internal “Link Juice.”
Google Maps Goes Social Giving Each User Their Own Profile
Google is turning Maps into a social network of sorts by giving each user their own profile filled with photos and reviews they’ve submitted.
Google Highlights Black-Owned Businesses in Search Results
Google is extending its support for Black-owned businesses an update to Google My Business and an announcement of two new initiatives.
Google AMP & SEO: Everything You Need to Know
Should you AMP-lify your site for SEO? Learn about AMP’s advantages and drawbacks, plus what’s involved for optimal implementation and reporting.
New Bing Webmaster Tools – Overview and Review
Bing officially rolls out new Webmaster Tools. Offers new SEO Tools that can help sites rank better. 5 things to know.
Google Advises Site Owners of Rise in ‘Work From Home’ Searches
Google is notifying site owners via Search Console of an increase in searches related to work from home jobs.
Google CEO Says Company’s Continued Success is Not Guaranteed
CEOs of Amazon, Apple, Facebook, and Google testified before US Congress today during a hearing on the market dominance of each company.
Google Comments on Idea It Uses Google Analytics for Ranking Purposes
Google’s John Mueller clarified several points about the hypothesis that Google uses Google Analytics data for ranking purposes.
Google on When It’s Acceptable to Use Intrusive Interstitials
Google’s John Mueller speaks on when it’s acceptable to use an intrusive interstitial; something that’s ordinarily devalued in search results.
How Quickly Should a Page Load for Optimal Experience?
Short answer: As quick as possible. But that isn’t always easy. Here’s how fast your pages should load and tips to speed up your website.
How to Improve SEO Agency-Client Communications & Relationships
Looking to level up your SEO agency’s client communications? Make your data presentations more visually appealing and accurate. Here’s how.