Founded in 2013 by ex-Googler Andreas Dzumla and a successful Internet entrepreneur Will Santow, Longtail UX is transforming how businesses approach search. Challenging the status-quo through world-first AI-powered tech, Longtail UX is the fastest way to grow your online market share.

Our patented technology delivers the perfect user experience by connecting customers to your products in one click. This is done through LUX Smart pages and Smart links which integrate into your website seamlessly and enables you to scale effortlessly, avoiding internal tech ques and challenges; so you can focus on what you do best. Disrupting the industry, within a few weeks we deliver incremental sales at a predictable and measurable ROI, opening-up a new customer acquisition channel for businesses and new revenue streams.

We are a fun team of 35 (on track to double this year), backed by W23 and Investec, and have a strong list of clients in Australia, US, EMEA and Latin America, including Myer, Kogan, Adore Beauty, Graysonline, Adevinta, Ssense and Tyro (to name just a few).

Our three flagship products are Longtail UX (LUX) Organic, LUX Shopping and LUX Paid.

I am awesome at

The Longtail UX AI-powered tech: Automatically builds tens of thousands of new, continuously optimised pages to drive revenue, Plugs into your existing platform adding new site capabilities with zero changes to your navigation, Delivers a unique and personalised best practice UX for customers, Opens-up a new customer acquisition channel for businesses, Puts more of your products in the ‘storefront window’ to drive market share growth

Favorite Tools

SEMRush, MOZ, Ahrefs