Start Free Trial
  1. SEJ
  2.  » 
  3. News

Google Doubles Up on Articles in the Top Stories Carousel

Google has been spotted serving results with multiple links within the top stories carousel in search results.

Google Doubles Up on Articles in the Top Stories Carousel

Google’s top stories carousel in search results may display multiple results for the same story, adding a second link for context.

This was first discovered by Valentin Pletzer who shared a couple of screenshots on Twitter:

The additional “for context” link goes to the same source, Pletzer confirms, allowing publishers to claim two slots within the same top stories carousel result.

Continue Reading Below

This change to search results has the potential to keep older stories fresh for longer periods of time.

Articles that would have otherwise fallen out of the top stories carousel may now appear as an additional “for context” link.

This is a reward of sorts for publishers who provide in-depth coverage of particular stories and keep their readers informed about new developments.

For users this has the benefit of getting a big picture understanding of news stories without having to conduct multiple searches.

Related: AMP No Longer Required For Top Stories

Google Confirms This is a New Feature

This feature appears to limited at the moment. I have personally not been able to replicate it regardless what types of news stories I search for.

Continue Reading Below

However, the addition of “for context” links is a real feature which is here to stay.

The Verge received confirmation from Google regarding the launch of this feature – a spokesperson provided the following statement:

“Where we detect that a publisher has this kind of background content for a timely news story, we will add it.”

Based on that information, it would seem there’s no specific way for publishers to trigger an additional “for context” link in the top stories carousel.

Of course, placing internal links to related stories will help make Google aware that background content is available.

From there it’s up to Google whether the background content will get added as a second link for context.

Source: The Verge


Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Topic(s) of Interest*
By clicking the "SUBSCRIBE" button, I agree and accept the content agreement and privacy policy of Search Engine Journal.

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

Read the Next Article
Read the Next