Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
What Is the Right Price for Your Agency’s SEO Services?
Struggling to create a pricing strategy that resonates with your agency business model? Find the sweet spot by analyzing cost, price, and perceived value.
Bing Launches Large Scale Spelling Correction Worldwide
Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.
Subdomains vs. Subfolders: Which Is Better for SEO & Why?
The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.
An SEO Guide to Google Advanced Search Operators
Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.
What Is Google Passage Ranking: 16 Key Points You Should Know
Google’s Passage Ranking is now live in the U.S. Martin Splitt answers questions about the ranking factor and how it impacts SEO.
How to Use SEO Keyword Ranking Insights Across the Enterprise
SEO data is useful beyond marketing, at every level of the enterprise. Learn how to use keyword ranking and other SEO insights across the organization.
Google Adds 12 New Types of Manual Action Penalties
Google has 12 new types of manual action penalties which involve violations of Google News and Google Discover policies.
Ask an SEO: 3 HTML & Coding Questions Answered
This lightning round edition answers 3 reader questions on HTML and coding issues. Learn about button text, how many links are too much, and more.
Google: Removing Blog Comments May Impact Search Rankings
Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings.
Google’s John Mueller Explains Inconsistent Discover Traffic
Google’s John Mueller offers insight into why traffic from Google Discover is likely to be inconsistent from one day to another.
Google: Patents Are Not Always Used in Search
Google’s John Mueller advises site owners to be mindful that not everything the company patents is used in search results.
7 Best Tools for Structured Data (Schema) Testing & Execution
Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.
Google Agrees to Pay for (Some) Australian News
Google announced an agreement to pay Australian news publishers who agree to participate in Google News Showcase.
Google Taking Action Against Sites With Inaccurate Pricing
Google will soon start to take action against sites that show a different price at checkout than the one provided through Google Merchant Center.
The Ultimate Guide for an SEO-Friendly URL Structure
The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings.
Google BERT vs SMITH: How They Work & Work Together
Earlier, Google released a research paper about SMITH – a new NLP algorithm. What’s it about and how does it compare to BERT? Read on.
How to Filter Out Referral Spam in Google Analytics
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
Google Updates Shopping Search Results With “Black—owned” Label
Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
Proven Spanish PPC Keyword Research & Google Ads Targeting Tips
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
How Can I Compete Against Bigger Websites With More Backlinks?
Concentrating on your competitor, and not your own site is a losing situation. Learn the smart strategy to use when competing with bigger websites.
John Mueller Recommends Pyramid Site Structure
Observations on the potential pitfalls of radical changes to site navigation and the benefits of a pyramid site structure
Google Adds More Info About Domains in Search Results
Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries.
DuckDuckGo SEO: What You Should Know
What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website’s performance and visibility on this search engine.
Google Updates Event Structured Data Requirements
Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured data
Google: All Core Web Vitals May Need to Be Met For Ranking Boost
All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.
Google: Duplicate Content is Not a Negative Ranking Factor
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.
Google: Embedded Videos Have Same SEO Value as Uploaded Content
Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.
Your Rankings Have Dropped – 10 Things to Do Now
Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.
Google’s John Mueller on Cleaning Up Hacked Pages
Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.