Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google December 2020 Core Update Insights
Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.
Google Search Patent Update – December 18, 2020
Google’s recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here.
Content Experiences Are the New Content Marketing
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.
How to Maximize Link Building Impact in 4 Steps
Links improve rankings. But how can you maximize link building impact? Here are four ways to do it today.
Google: Sites With Any Adult Content Won’t Show Rich Results
Google’s John Mueller says websites containing any adult content, regardless of the amount, are not eligible to serve rich results.
Contact Form 7 Vulnerability in +5 Million Sites
A serious vulnerability was patched in Contact Form 7 that allows attackers to upload malicious scripts.
How to Manage a Data-Driven Content Marketing Calendar
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here’s what you need to know.
WordPress Redux Plugin Vulnerability Affects +1 Million Sites
Redux Gutenberg Blocks Library & Framework, with over 1 million active users, patched a CSRF vulnerability
Google’s John Mueller on Proper Use of Paywall Markup
Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller.
10 Reasons Why SEO Doesn’t Work
The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey
What is the “messy middle?” Find out what it is and how SEO professionals’ better understanding of this can drive growth in 2021.
Trend Analysis: How to Understand Your Audience’s Search Behavior
It’s your job to understand how to identify and solve disruptions and changes in user search behavior. Here’s how trend analysis can help your SEO.
Google Tests Interactive Search Results
Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates.
Google: Keyword-Heavy Titles Not Against Our Guidelines
Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines.
How to Stop a Webpage from Ranking (Without Deleting It)
What should you do when the traffic you’re attracting to your local business isn’t really relevant? Here’s what you should look into and consider.
All I Want for Christmas Is My Keyword Data Back
With 2020 drawing to a close and the holidays almost here, what do you think SEO professionals are wishing for? Read on to find out.
How to Benefit from “SEO Power” of Links to Old Press Release Pages?
Google’s John Mueller answered a question about how to preserve the “SEO power” of old links to press release pages.
Stuck in Procurement Purgatory? How to Win Big Clients for Your SEO Agency
With these strategies, your independent agency can successfully compete with other industry players to win big brands and Fortune 500 clients.
Google on How it Handles Sites With Too Many Ads
Google’s John Mueller weighs in on how sites with lots of ads are handled when it comes to ranking in search results.
4 Common In-House SEO Challenges & How to Overcome Them
Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions.
Google: Sometimes Copied Content is More Relevant
Google’s John Mueller discusses the challenges of copied content and why being the original source doesn’t mean it’s more relevant
Automated Title Tag Optimization Using Deep Learning
Manually optimizing all your title tags can be time-consuming and expensive. Find out how to use Deep Learning to do this task easily.
Google on Penalizing Misinformation
Should Google penalize misinformation the same way it punishes spam? Google’s Danny Sullivan responds.
Ecommerce & Mcommerce Trends & Tips for Holiday Marketing
Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here.
Google’s John Mueller: No Black Hat SEO on Adult Websites
Google’s John Mueller suggests not using black hat techniques, even on websites with 18+ content. This debunks any idea that adult content gets a pass.
Google Reveals Top Searches of 2020
Google’s annual list of top trending search terms shows what the world turned to Google for during one of the most historic years on record.
Top 20 Most Popular SEO Experts: A Social Listening Analysis
The SEO community is full of experts and pros. Find out who the most talked about pros are, the conversations about them, and more.
Facebook Identifies 2021 Topics and Trends
Facebook published a 40 page report that forecasts important consumer topics and trends for 2021
Google: Noindexed Pages Can Impact Core Web Vitals
Google affirms that noindexed pages can still be used to evaluate a site’s Core Web Vitals, which will soon become search ranking factors.
How Misspelled Keywords Affect SEO
Algorithms are constantly getting updated to give searchers the best user experience. Is using misspelled keywords still a valid strategy for SEO? Find out here.