Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google.
New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO.
How can you get a personal knowledge panel result for yourself or a client? Learn how to show Google the Entity Home and more here.
Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know.
By understanding what Google’s problems are, we can better help it to help us. Make sure your SEO efforts support Google’s three most important “needs.”
Here’s how Bing extracts the best answer to any question from the hundreds of billions of pages on the web.
Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager.
Understand how the Bing search engine works – from its “core blue link algorithm” to rich elements, and more.
Learn how to get in the Knowledge Graph (and trigger a knowledge panel for your brand) without a Wikipedia article.
In July/August 2019, two things changed with Google’s Knowledge Graph API. Learn more about the update here.