How Google Universal Search Ranking Works – Darwinism In Search
Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google.
About
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Author:
Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Speaker:
Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.
Podcast host:
Spanning 4 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 200 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!
Company:
He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel.
Companies founded:
Jason has founded multiple companies: Kalicube in France in 2015, but also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.
Backstory:
Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.
Why does Jason call himself the Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013.
Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂
Articles
Darwinism & Google SERPs As Product: Revisiting How Search Works
New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO.
How to Trigger a Personal Knowledge Panel in Google
How can you get a personal knowledge panel result for yourself or a client? Learn how to show Google the Entity Home and more here.
Tracking Google Knowledge Graph Algorithm Updates & Volatility
Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know.
SEO in a Nutshell: Understanding, Credibility & Deliverability
By understanding what Google’s problems are, we can better help it to help us. Make sure your SEO efforts support Google’s three most important “needs.”
How Bing’s Whole Page Algorithm Works
Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Here’s how it works.
How Bing’s Image & Video Algorithm Works
Learn what triggers video and image boxes, how click rate impacts positioning, what helps images and videos rank, and more.
How the Bing Q&A / Featured Snippet Algorithm Works
Here’s how Bing extracts the best answer to any question from the hundreds of billions of pages on the web.
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager.
How Bing Ranks Search Results: Core Algorithm & Blue Links
Understand how the Bing search engine works – from its “core blue link algorithm” to rich elements, and more.
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
Learn how to get in the Knowledge Graph (and trigger a knowledge panel for your brand) without a Wikipedia article.
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
In July/August 2019, two things changed with Google’s Knowledge Graph API. Learn more about the update here.