Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
The Ultimate Guide to Yandex SEO
Learn everything you need to know about Yandex SEO including on-page and off-page SEO, mobile and image optimization, keyword research & more.
How Spanish Transcreation Drives Marketing Success in Global Markets
Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers.
When (& When Not) to Write Meta Descriptions
Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know.
Google On Whether Sites Should Hide Affiliate Links
Google’s John Mueller answers a question about affiliate links and whether it’s beneficial to hide them from search engines.
Google Launches New Structured Data For Job Listings
Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer’s website.
5 Ways to Find New Customers & Grow Your Global Business
Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.
5 Examples of Awesome Mobile Landing Pages
Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples.
Top 8 Skills Every Great SEO Professional Needs to Succeed
Do you have what it takes to build a career in SEO? You’ll need certain skills to be successful. Learn what those skills are here.
Changes to Infrastructure May Trigger Indexing Drop
Google’s John Mueller explains why making major website infrastructure changes may cause Google to drastically slow down web page crawling
Google July 2021 Update is Over – What Happened?
Google’s July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy
Master Dynamic Backlink Management with the Semrush Link Building Suite
Here’s how Semrush’s newly improved link building suite can help you work more efficiently and produce better results.
4 Effective Ecommerce Link Building Strategies
Link building for your ecommerce site can be a challenge, but it’s worth the effort. Use these 4 strategies, and watch your site thrive.
Link Exchanges Violate Google Guidelines – Relevance Doesn’t Matter
John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them
Google Affirms the Value of Outreach Link Building
Google’s John Mueller expressed approval of asking for links as a link building and promotional strategy… within limits
When Revamping a Site Can Negatively Impact Rankings
Google’s John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new
8 Enterprise SEO Skills That Add Value for Your Team & Career
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success.
Google Offers 5 Content Creation Tips for Success
Tips for creating a sustainable content strategy as suggested by successful content creators
Google’s John Mueller: Sometimes There’s No SEO Solution
Google’s John Mueller tells a frustrated site owner sometimes there’s no SEO solution that will make a site rank better in search results.
Google Explains Why A Site May Rank For Unusual Keywords
Google’s John Mueller explains why a website might show up for keywords that seem unusual or not related to what the site is about.
New Google Easter Egg For 20th Anniversary of Legally Blonde
Google is celebrating the 20th anniversary of the movie Legally Blonde with a new Easter egg and splash of pink text in the SERPs.
SEO Salary Report 2021: How Much SEO Pros Get Paid
How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents.
4 Ways to Optimize for Google’s Page Experience Update
It’s not too late to prepare for the Google Page Experience update even as it’s rolling out. Learn how to get the edge in Search.
6 Ways to Use Video Editing Software to Grow Your Brand Online
Using video and multimedia software can be a game-changer for your marketing strategy. Here are some ways to leverage video for your brand.
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.
Google Search Quality: Hacking the Most Problematic Spam
Google discusses the most problematic kind of spam and how to prevent it
Google Offers Advice on Top Ranked Spammy Competitors
What to do about top ranked competitors who are breaking all the rules and laughing all the way to the bank
Google: Improving 3rd Party Metrics Won’t Boost Rankings
A member of Google’s Search Quality team said he’s never seen search rankings impact from improving 3rd party authority scores
Google Cautions Against Using Too Many Internal Links
Google’s John Mueller explains that using too many internal links on the same page can dilute their value, and goes over what to do instead.
Are Exchanged or Reciprocal Links Okay with Google?
Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.
Google on Using Multiple Types of Schema Markup on Same Page
Google’s John Mueller goes over what site owners need to know about using multiple types of schema structured data markup on the same page.