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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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LinkedIn: There’s More Demand For Marketers Than Ever
LinkedIn says there’s more demand for marketers now than ever, and new job postings are shifting toward remote positions.
YouTube Analytics Gets 5 Updates
YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content.
Twitter Launches Its First-Ever Premium Features
Twitter is launching its first-ever set of paid features as part of a premium subscription service called Twitter Blue.
Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
Report Claims Decline in News Media Earnings Not Google’s Fault
Report commissioned by Google finds nearly 50% of Western European News Media revenue loss is due to losing classifieds ad business
Google Broad Core Algorithm Update Rolling Out June 2, 2021
Google is releasing a broad core algorithm update today on June 2, 2021. This will be followed by another core update in July.
Google Search Console Adds New Regex Filter Options
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.
Google’s John Mueller Answers If MUM Makes SEO Obsolete
How does SEO handle an algorithm that ranks content from multiple languages for questions composed of images and text?
Google On How it Ranks News Sources
Google values transparency when it comes to elevating news sources. The company shares more information about what that means in practice.
Google: Deleting a Sitemap Won’t Stop Us Crawling Your Site
Google’s John Mueller advises site owners that deleting a sitemap won’t prevent URLs from being crawled in the future.
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
Using Google Translate to Autogenerate Content?
Google’s John Mueller comments on the idea of using Google Translate to create content in different languages
Mueller Touches on Google Sandbox and Honeymoon Ranking Effects
Question about why new pages rank well then taper off results in answer that discusses Google Sandbox and Honeymoon hypotheses
Google Explains How to Target a Specific Country
John Mueller shares two ways to geotarget a specific country for ranking purposes
New Ad Types for LinkedIn Advertisers & More Digital Marketing News
This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.
Facebook Targeting Individuals Who Spread False Information
Individual members now targeted in Facebook’s attack on misleading content. Members face increasing levels of punitive actions for sharing false information
Google: No Need to Worry About Using JavaScript
Google says there’s no need to worry about JavaScript when it comes to search, as there’s nothing fundamentally different about it compared to static content.
Google Lets Users Password Protect Their Search History
Google is now letting users password protect the Web & App Activity page, which contains their history of web searches and usage of Google Maps.
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
Google Warns of Manual Actions for UGC Spam
A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips
Core Web Vitals Means Deciding What Add-ons are Necessary
Google’s Martin Splitt encourages analysis of whether a plugin or addon should be replaced if it can’t be optimized for Core Web Vitals
Facebook & Instagram Users Can Hide Their Like Counts
Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts.
Google Cites Scholarship Links in a Manual Action Penalty
A law firm with a link penalty received an example from Google of bad links that included scholarship links
Google: Why Fixing Core Web Vitals Already Boosts Rankings
Google’s Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update
Google Analytics & AdSense Don’t Get a Core Web Vitals Pass
Google products don’t get a break on CWV and there’s no ranking advantage to using them over others
YouTube Says Videos Won’t Get Removed For Too Many Flags
YouTube does not automatically remove videos or penalize channels for receiving a certain number of flags. All content goes through the same review process.
Google Search Console Removes Rich Results Search Appearance
Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types.
Google Smart Shopping Campaigns: Structure, Optimization, & Reporting
On this episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more!
Mediocre Core Web Vitals Enough if Competitors are Worse?
Google’s Martin Splitt on the tie breaker ranking effect and if mediocre core web vitals scores are enough if competitors are worse