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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Major Changes to a Website: Why Are You Even Doing It?
Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes
Does Sarcasm Still Confuse Google?
Google’s John Mueller discusses the issue of sarcasm in articles and why sometimes content should not contain it
Build Fewer but Stronger Pages or Create Lots of Pages?
Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations
“Google” is Bing’s Top Keyword
“Google” is reportedly the top query in competitive search engine Bing, according to a document submitted to EU’s General Court.
Google Answers if Links or Content Determine E-A-T Scores
Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor
New Google Ads Budget Report Tracks Daily Campaign Spend
Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior.
Google Announces Search Redesign Using MUM Algorithm
Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM
Google Helps You Validate Sources Directly in Search Results
Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results.
Google MUM is Coming to Lens
Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites
Google Publishes Best Practices Guide for Ecommerce
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence
Can Chrome-Based Spammers Impact Core Web Vitals?
Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals?
YouTube Adds More Viewership Data to the Studio Mobile App
YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more.
Google: URLs Are Case Sensitive
Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase.
Microsoft Advertising Launches Open Beta for Credit Card Ads
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started!
Google Can’t See Content Behind Captchas
Google says websites can run into problems if they hide content behind captchas, as its web crawler won’t be able to see it.
Google Has Moved Away From 200 Ranking Signals Number
Google’s John Mueller stated that the ranking signals can’t be sorted on a spreadsheet by order of importance
How to Know Core Web Vitals Affects Your Search Rankings
Google’s John Mueller shares how to know if the Page Experience Update is affecting website search rankings
Google Working on Indexing Instagram & TikTok Videos
Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.
Google: Extra Content Not Always Needed For Category Pages
Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.
Google on Using Duplicate Manufacturer Product Descriptions
Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions
Google Ads to Rollout New Advertiser Pages With a Focus on Transparency
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know!
Twitter Adds Bitcoin & GoFundMe As Tipping Options
Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.
PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP
PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problem
Google Updates Keyword Matching Processes for Phrase & Broad Match
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google: Referral Traffic Doesn’t Increase Link Equity
When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.
WordPress Ninja Forms Vulnerability Exposes Over a Million Sites
WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams
Google’s Apps Work Different on iOS 15
Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about.
Google Announces “Things to Do” Free Listing & Ad Unit
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone
Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block
Facebook Has New Ways to Generate Leads & Connect With Customers
Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.