Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
How Amazon’s New Brand Registry Helps Protect Your Brand
Amazon has launched their new brand registry program. Learn how to use it to protect your brand on Amazon today.
Google Tops List of Global Brand Rankings
Google has topped the BrandZ global rankings list for the second year in a row.
How to Integrate AI Into Your Digital Marketing Strategy
AI is the new normal. Don’t get left behind. Here are ways to integrate AI into your digital marketing strategy.
Why Focusing on SEO Alone Isn’t Enough
Your SEO will be more effective when it complements your social and content marketing strategies.
Bing Makes it Easier to Find Chat Bots
Bing has released an update designed to make it easier to find chat bots.
Bing Custom Search: A New Site Search Solution from Bing
Bing has introduced a new, commercial-grade site search tool called Bing Custom Search.
What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?
You’ll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!
Bing to Integrate Chatbots into Search Results
Microsoft will have bots on the Bing home page, and developers will be able to create their own as well.
Bing to Explain the Meaning Behind Its Home Page Images
Bing will begin to explain the meaning behind its Image of the Day.
The 7 Things You Must Know about the Psychology of Calls to Action
Want to create a click-worthy call to action? Use some basic psychology to create more compelling calls to action.
Can Call Tracking Solve the Last-Click Attribution Problem?
Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.
Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey
A new Google survey reveals what today’s teens think are the coolest brands.
Google Introduces Verified Customer Reviews, Retires Trusted Stores Program
Google is retiring its Trusted Stores program while introducing a brand new way to gain customers’ confidence.
Do You Have These Tools in Your Marketing Toolbox?
A marketer is only as good as the tools they have access to. Make sure your toolbox is chock-full of the best.
6 Tips for Success in SMS Marketing
SMS message marketing, or text message marketing, is becoming increasingly popular, and for good reason. Texts are opened more frequently than emails!
7 Ways You Screw Up Your Email Marketing
Tired of getting poor ROI from your email marketing campaigns? Make sure you’re not making these seven email marketing mistakes.
6 Ways to Increase Soft Conversions Before the Sale
All too often, marketers focus solely on the hard conversion — making the sale. There are ways to get customers to soft convert or show...
How to Use Split Testing to Optimize Your E-Commerce Store’s Prices
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect...
How to Increase Your E-Commerce Conversion Rate Using Google Analytics
Is your online store having trouble converting sales? Here’s how to increase your e-commerce conversion rate using Google Analytics.
11 Tips to Improve Your Online Store Sales via Social Media
Learn how to use social media to spark real growth in your online sales using some personal insights of the author and a healthy dose...
18 Proven Ways to Increase Content Engagement on Your Blog
Crafting something your audience will enjoy and want more of may seem like trying to be heard in the back row of a rock concert,...
Reviving Your Zombie Website: Revamp Your Pages for Better User Experience
Don’t ruin your digital marketing campaign by neglecting your website. Here are some easy ways you can improve your website’s user experience and convert even...
Bad Ads Usage Practices That Can Hurt Your SEO
Avoid these bad practices when incorporating ads into your website. If not done properly it could result in SEO issues.
![7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/02/Achieve-business-failure-SEJ-760x400.webp)
7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE]
If you’re already doing these, I applaud you. Do nothing, and failure is sure to come your way.
10 Common User Experience Pet Peeves
Making a great first impression with your website can mean all the difference on whether you will hold a big lead list or nothing but...
5 Tips for Amazing Customer Service
In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and...
Stop Treating Your Website Guests Like Just Another Visitor!
Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into...
9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond
New technologies are about to bring a paradigm shift in the online shopping space. Marketers need to keep track of these technologies and embrace disruptive...
Ethics in Online Marketing: Does Brand Morality Matter?
Ethics in business is alive and well, and those businesses who embrace it are more likely to succeed. What questions should you ask your marketing...
Combine Online & Offline Marketing for Exciting Customer Experiences
Want to reach a broader customer base to show off the experience and lifestyle that your brand has to offer? Get creative by mixing up...