Google has been ranked as the second most valuable brand in the world in 2017.
The company has maintained its position ahead of competitor Microsoft, but was unable to top Apple which is the the world’s most valuable brand for the fifth year in a row.
The distance between Google and the rest of the world’s top brands is notable. Google’s brand valuation rose 6% this year to $142 billion, which is nearly twice the brand valuation of Microsoft.
Apple’s lead on Google isn’t as great, but they’re not exactly neck-in-neck either.
What’s also worth noting is that Google’s growth is slowing down. Google’s brand valuation grew by 11% last year while only growing by 6% this year.
Microsoft, on the other hand, grew more this year compared to last year and rose from position 4 to position 3.
Google still has a commanding lead on Microsoft, however, but it’s interesting to see how the two competitors are growing compared to one another.
For a more extensive look at the world’s top brands, see the chart below.
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