We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.
Laura Hampton is the Head of Digital PR at multi-award winning agency Impression. She is passionate about delivering measurable gains through digital PR and leans on her decade+ of experience in journalist, traditional PR and SEO to guide her strategies.
Laura is a speaker at events such as Brighton SEO, State of Digital and SMX and regularly shares inspiration via Twitter and LinkedIn.
When she’s not helping her clients get found online, Laura can usually be found jumping out of airplanes, and has competed for her country in various international skydiving competitions.
Here’s how you can drive higher returns from your digital PR campaigns by capitalizing on its cross-funnel potential.
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