Laura Hampton

Head of Digital PR at Impression

Laura Hampton

Head of Digital PR at Impression

About
I am awesome at
Favorite Tools

About

Laura Hampton is the Head of Digital PR at multi-award winning agency Impression. She is passionate about delivering measurable gains through digital PR and leans on her decade+ of experience in journalist, traditional PR and SEO to guide her strategies.

Laura is a speaker at events such as Brighton SEO, State of Digital and SMX and regularly shares inspiration via Twitter and LinkedIn.

When she's not helping her clients get found online, Laura can usually be found jumping out of airplanes, and has competed for her country in various international skydiving competitions.

I am awesome at

SEO, Content Marketing, Blogging, Digital PR

Favorite Tools

MOZ, Searchmetrics, Ahrefs, Google Analytics, Google Keywords Planner, BuzzStream, BuzzSumo, Canva, Hootsuite, Mailchimp, Google docs

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Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains

Digital Experience·Link Building

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains

We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.

Laura Hampton
7/3/2020
1.1K Reads
18 min read

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR

Digital Experience·Link Building

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR

Here’s how you can drive higher returns from your digital PR campaigns by capitalizing on its cross-funnel potential.

Laura Hampton
8/13/2019
1.6K Reads
7 min read

Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach

Digital Experience·SEO

Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach

Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach

These STA optimization concepts will help you better understand your audience and apply that insight to your SEO work.

Laura Hampton
3/8/2018
990 Reads
10 min read

6 Content Strategies to Boost Your Digital PR & Link Building Success

Content Marketing·Link Building

6 Content Strategies to Boost Your Digital PR & Link Building Success

6 Content Strategies to Boost Your Digital PR & Link Building Success

Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success.

Laura Hampton
11/7/2017
3.7K Reads
11 min read

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