Loren Baker

Loren Baker



Foundation Digital

Follow Me


Towson University

Favorite Tools

  • Ahrefs
  • Alexa
  • OnCrawl
  • Semrush
  • Spyfu
  • Yoast
  • Google Keywords Planner
  • HARO
  • OptinMonster
  • Mailchimp
  • Podio

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.


Gator, the controversial AdWare company that earlier in the month sued to have the label of *spyware* detached from their ad serving technology, today announced...

  • 2 min read
  • 69 Reads

Yahoo gets DotMusic Not really search engine marketing news, but relevant to the Search Engine Wars, Internet portal Yahoo may be stepping into the online...

  • 1 min read

I work for a decent-sized international charity as the Director of IS / IT. One of our bigger projects this year has been redoing our...

  • 3 min read
  • 34 Reads

Amazon’s Search Inside the Book Amazon.com today announced the launch of its latest innovation, Search Inside the Book. This is a new search service which...

  • 1 min read
  • 374 Reads

Navel gazing. A fabulous habit. With the amount that happens in North America it’s a wonder it isn’t a full-contact Olympic sport. Navel gazing is...

  • 2 min read
  • 29 Reads

When the internet was swelling with paper millionaires Disney tried to cash in. With poorly guided inefficient systems Disney began to hemorrhage cash. Instead of...

  • 2 min read
  • 36 Reads

There are loads of rules for Search Engine Optimization (SEO). Things like “Use metatags” (or: don’t use metatags), “don’t use frames”, “use text links wherever...

  • 2 min read
  • 28 Reads

As more and more brick and mortar businesses market themselves online, search engines (“gateways to the Internet”) have reacted by becoming more like an advertising...

  • 4 min read
  • 130 Reads

FindWhat.com Gets E-Commerce Tools Search provider FindWhat.com (Quote, Company Info) announced on Wednesday plans to acquire Mirva, a provider of online storefronts and other e-commerce...

  • 1 min read
  • 31 Reads

Google AdSense Adds New Text Ad Formats Google Adsense has developed two new advertising formats for the publishers of its text ad network. Previously, publishers...

  • 2 min read
  • 91 Reads

Google co-founder: No rush for IPO Despite frenzied speculation of an imminent public offering of the search giant, company co-founder Sergey Brin says he’s still...

  • 3 min read
  • 40 Reads

Yahoo mulls dumping Google engine Yahoo Australia search producer Peter Crowe revealed that the company had started testing Inktomi’s search engine on projects at a...

  • 2 min read
  • 33 Reads

Search Engine Throne Up for Grabs The world of search engines is on the crux of some big changes with no clear winners in the...

  • 2 min read
  • 38 Reads

Yahoo! Stalked Overture for Over a Year Contextual ad technology provider Quigo Technologies announced on Wednesday that it inked a licensing deal with Overture Services...

  • 2 min read
  • 196 Reads

Overture Licenses Contextual Ad Technology Contextual ad technology provider Quigo Technologies announced on Wednesday that it inked a licensing deal with Overture Services (Quote, Company...

  • 2 min read

From WebAdvantage.net In a move that adds more interactivity to the Google News interface, Google has expanded into email marketing with Google News Alerts. According...

  • 2 min read
  • 53 Reads

Google Adwords:New Interface Google adds a new, more customer friendly interface to AdWords. From Google: What’s New in Google AdWords? Based on direct feedback from...

  • 1 min read
  • 80 Reads

Paid URL Inclusion- Is It For You?: “One of the many options available to promote a website on search engines is called ‘paid inclusion’. Although...

  • 1 min read
  • 69 Reads
Best Use of Content Marketing
US Search Awards
Date:  October 1, 2017
Best Use of Content in a Search Campaign
US Search Awards
Date:  September 1, 2017
Best Use of Local Search
US Search Awards
Date:  September 1, 2017
4 E-Commerce Digital Marketing Strategies For 2022
Forbes January 11, 2022
If you manage e-commerce digital marketing campaigns, these strategies can save you time and help grow your traffic, sales and your bottom line. See More
Eight Ways Businesses Are Adopting Innovative Streaming During Social Distancing
Forbes May 20, 2020
Streaming video technology is more important than ever. See More