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Overture and Knight Ridder Digital Announce Full-Service Search Agreement

Overture and Knight Ridder Digital Announce Full-Service Search Agreement

Let’s hand it to Knight Ridder, sleeping with both Google and Overture.

Overture and Knight Ridder Digital Announce Full-Service Search Agreement target=”_”: Overture Services, Inc., a global leader in commercial search services on the Internet, and Knight Ridder Digital, a leader in local online information and services, today announced an agreement under which Overture will provide its full-service search products to Knight Ridder Digital for one year. Under the terms of the agreement, Overture will be the exclusive provider of both paid placement and Web search results. In addition, Knight Ridder Digital will work with Overture to roll out programs using Content Match, Overture’s contextual advertising product.

Overture’s top paid placement search results will appear on Knight Ridder Digital’s Web sites. Additionally, Overture will leverage its algorithmic, or Web-wide, search capabilities, from its recent acquisition of the Web search unit of FAST to serve the Web-wide results on the remainder of the search page.

Knight Ridder Digital also named Overture as a provider of contextual advertising, a new and rapidly expanding market, which embeds relevant results on content-based pages. Overture’s contextual advertising product, Content Match, features Overture’s paid placement listings generated by the company’s growing worldwide base of 95,000 advertisers. “

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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