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Search provider (Quote, Company Info) announced on Wednesday plans to acquire Mirva, a provider of online storefronts and other e-commerce functions, in a bid to buff up its offerings for small businesses.

FindWhat agreed to pay privately held Mirva’s shareholders $2.7 million in cash and $2.7 million in stock, also assuming about $2.5 million in notes and liabilities. Mirva offers small businesses the opportunities to improve their e-commerce capabilities through its Mirva Merchant storefront product.

The deal is subject to approval by both companies’ boards of directors. Mirva would operate as a division of FindWhat, maintaining its offices in San Diego and top management. The deal is expected to close by the end of the year.

The purchase represents a commitment by FindWhat to strengthening its position among the small businesses that were the early adopters of paid search. As a second-tier paid search provider behind Google and Overture Services, FindWhat built a thriving business in appealing to more cost-conscious advertisers by striking distribution deals with smaller search partners, such as Dogpile and Excite.

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... Gets E-Commerce Tools

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