Advertisement

Paid URL Inclusion- Is It For You?

Paid URL Inclusion- Is It For You?

Paid URL Inclusion- Is It For You?: “One of the many options available to promote a website on search engines is called ‘paid inclusion’. Although there are several different kinds of paid inclusion (including pay-per-click and ‘trusted’ or ‘direct’ feed programs) this article deals specifically with the simplest form, in which an annual fee is paid for each page included in a search engine index.

Many people are unsure how paid URL inclusion works, and it is an interesting and sometimes controversial concept. It is perhaps easiest to understand by recognizing that in most cases there are two different ways in which search engines that offer paid URL inclusion can find your pages.

‘Organic’ Spider
Each search engine purports to be the most comprehensive source of information, and so each has an automated program (commonly called a ‘spider’) that goes out and indexes all the pages that it can find on the web. This means that your website will eventually get indexed for free by each of the major engines that offer paid inclusion (provided there is one or more outside links pointing to your site that the spider can follow). ‘Eventually’, of course, is the key term. “

CategorySEO
ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook

Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next