Paid URL Inclusion- Is It For You?: “One of the many options available to promote a website on search engines is called ‘paid inclusion’. Although there are several different kinds of paid inclusion (including pay-per-click and ‘trusted’ or ‘direct’ feed programs) this article deals specifically with the simplest form, in which an annual fee is paid for each page included in a search engine index.
Many people are unsure how paid URL inclusion works, and it is an interesting and sometimes controversial concept. It is perhaps easiest to understand by recognizing that in most cases there are two different ways in which search engines that offer paid URL inclusion can find your pages.
Each search engine purports to be the most comprehensive source of information, and so each has an automated program (commonly called a ‘spider’) that goes out and indexes all the pages that it can find on the web. This means that your website will eventually get indexed for free by each of the major engines that offer paid inclusion (provided there is one or more outside links pointing to your site that the spider can follow). ‘Eventually’, of course, is the key term. “