In the session at Pubcon Las Vegas 2012, I spoke about link building, essentially revealing what works and […]
In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility […]
I can’t remember a world in which we did not have barcodes and I’ve been around for awhile! And yet, I haven’t been around quite as long as the old familiar barcode which is turning 60 this month. The original patent for what we know today as the modern barcode was granted on October 7th, 1952 to Norman Joseph Woodland and Bernard Silver, its inventors.
If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. Inbound marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found and drawing customers to your website by producing content that these prospects will value. While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI.
The Whole Brain Group has put together a handy “Tweet Chat Checklist for Businesses” in infographic style which should provide you all the basic information you need to successfully set up one of these chats. And the benefits? Hosting a Tweet Chat demonstrates thought leadership in your industry, can promote your overall marketing message, will drive traffic to your website, and even help you engage directly with your customer base.
If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are at an impasse as to where to start? Blogging doesn’t have to be complicated, and thanks to Simply Business’ WordPress for small business it is downright simple. The following interactive road map is filled with articles, videos, and blog posts that take small business bloggers step-by-step though the creation process.
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite products and/or services. And this is good… at least when consumers are giving out praises. But what about when they are not happy? Often, all it takes is one unhappy client to write a negative review and they end up trashing the reputation of an otherwise legitimate company’s product or service.
Infographics are awesome! For one thing, they allow people like me, who are bombarded with too much information […]
Once in a while, I come across a company that has yet to embrace social media. They get […]
Unless you’ve been hiding under a rock for the last year, you no doubt understand that the Google […]
Who hasn’t heard about Pinterest? At 10.4 million users, it is the fastest growing social media site in […]