Christine Zirnheld

Digital Marketer

Email Author

Company

Cypress North

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shepzirnheld

Expertise

Favorite Tools

Google Keywords Planner
Asana
Google docs

About

Christine “Shep” Zirnheld is a digital marketer at Cypress North & cohost of Marketing O’Clock on the Search Engine Journal Podcast Network. Marketing O’Clock is a weekly news show where real-life marketers unpack the latest updates in the world of SEO, PPC, and social media with plenty of puns along the way. She specializes in content marketing and paid digital advertising.

Articles

Google Ads Tests Removal of Text Ads & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses all the latest updates and rumors in the world of Google Ads, the new Microsoft Audience Network, and more.

4 min read
5.7K Reads
Sep 4, 2020

Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team covers new shopping features on Facebook and Instagram, Google career certificate courses, and more.

3 min read
1.2K Reads
Aug 28, 2020

Facebook Helps Small Businesses with Ticketed Virtual Events & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team talks about Facebook’s new virtual events, Microsoft Advertising Editor’s new update, Google’s Search Console Insights for webmasters, and more.

3 min read
1.0K Reads
Aug 21, 2020

Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST]

This week on the Marketing O’Clock podcast, the team covers Twitter’s new conversation settings, a major Google glitch, and Google’s new People Cards.

3 min read
492 Reads
Aug 14, 2020

Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

On the latest episode of Marketing O’Clock, as uncertainty about TikTok’s future in the U.S. grows, Instagram launches its new video feature Reels.

3 min read
2.1K Reads
Aug 7, 2020

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

On this week’s episode of Marketing O’Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more.

2 min read
2.5K Reads
Jul 31, 2020

Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Hulu’s new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more.

2 min read
514 Reads
Jul 24, 2020

Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover the Twitter hack that rocked the world, new Google Ads features, and Google Analytics predictive tools for advertisers.

3 min read
712 Reads
Jul 17, 2020

Google’s Rich Results Test Out of Beta & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Google’s Rich Results Test is out of beta, the Structured Data Testing Tool is being phased out, and more.

3 min read
2.4K Reads
Jul 10, 2020

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.

3 min read
1.5K Reads
Jul 3, 2020

Microsoft Digital Marketing Center & This Week’s News [PODCAST]

This week on Marketing O’Clock, the team discusses the Microsoft Digital Marketing Center, Google’s licensing programming for publishers, and more.

4 min read
1.9K Reads
Jun 26, 2020

Voice Tweets & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover Twitter’s new voice tweet functionality, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more.

3 min read
913 Reads
Jun 19, 2020

SEJ Network

Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan...

3 min read
592 Reads
Jun 12, 2020

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we’re rejoicing over LinkedIn’s new engagement retargeting options, the ability to schedule tweets, and more.

3 min read
2.9K Reads
Jun 5, 2020

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more

2 min read
3.7K Reads
May 29, 2020

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.

2 min read
2.8K Reads
May 22, 2020

Bing News PubHub & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses the launch of the Bing News PubHub, new GMB features, Facebook brand safety controls, and more.

3 min read
1.9K Reads
May 15, 2020

Google’s Core Update & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team discusses Google’s May 2020 core update, new customer acquisition goals for Smart Shopping campaigns, and more.

3 min read
3.4K Reads
May 8, 2020

New Shopify App & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover the new Shopify app, expanded audience targeting for Google Shopping campaigns, and the new Snapchat ad unit.

2 min read
593 Reads
May 1, 2020

Organic Google Shopping Listings & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover Google’s new organic shopping listings, free ad credits for SMBs, and more.

2 min read
1.5K Reads
Apr 24, 2020

YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover Google’s Webmaster Conference talks, synced columns in Google Ads manager accounts, and more.

3 min read
1.6K Reads
Apr 17, 2020

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]

On this episode, we’re also talking about the delayed rollout of Google Partners’ changes, new Pinterest ecommerce features, and more.

2 min read
1.3K Reads
Apr 10, 2020

New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST]

This week, the Marketing O’Clock team talks about new features that make video publishing on Facebook easier than ever before.

2 min read
863 Reads
Apr 3, 2020

Better Asset Reporting for Google App Campaigns & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we share the new and improved asset reporting for app campaigns in Google Ads.

2 min read
428 Reads
Mar 27, 2020

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover LinkedIn’s new Conversation Ads, Facebook’s grant for small businesses, and new event schemas.

2 min read
629 Reads
Mar 20, 2020

Reddit Lets Brands Takeover Trending Topics & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock: Reddit’s new Trending Takeover ad unit, new Google Ads portfolio bid strategies, Coronavirus, and more.

2 min read
532 Reads
Mar 13, 2020

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

On this Marketing O’Clock episode, hear all about Twitter and LinkedIn stories, YouTube’s new features for creators, and more.

2 min read
1.1K Reads
Mar 6, 2020

Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST]

We’re also talking about Google SERPs, TikTok, guest post penalties, GIPHY & Jif, and more on the latest Marketing O’Clock.

2 min read
1.1K Reads
Feb 28, 2020

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

In this episode of Marketing O’Clock, we talk about Google’s new microconversions, Facebook’s creator studio, and more.

2 min read
6.7K Reads
Feb 21, 2020

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

This week on Marketing O’Clock, we’re talking about the new requirements for Google Partners and other digital marketing news.

2 min read
3.7K Reads
Feb 14, 2020

SEO Tools For Agencies

5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy

Google Shopping: 5 Ways AI Can Increase Ecommerce Sales and Profit

Content Marketing For Finance

How to Advertise on Facebook: A Beginner’s Guide

UX & SEO Guide