Christine Zirnheld

Digital Marketer at Cypress North

Christine Zirnheld

Digital Marketer at Cypress North

About
I am awesome at
Favorite Tools

About

Christine "Shep" Zirnheld is a digital marketer at Cypress North & cohost of Marketing O'Clock on the Search Engine Journal Podcast Network. Marketing O'Clock is a weekly news show where real-life marketers unpack the latest updates in the world of SEO, PPC, and social media with plenty of puns along the way. She specializes in content marketing and paid digital advertising.

I am awesome at

SEO, Social Media, PPC, Content Marketing, Blogging

Favorite Tools

Google Analytics, Google Keywords Planner, Asana, Google docs

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Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST]

Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST]

This week on the Marketing O’Clock podcast, the team covers Twitter’s new conversation settings, a major Google glitch, and Google’s new People Cards.

Christine Zirnheld
8/14/2020
474 Reads
3 min read

Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

On the latest episode of Marketing O’Clock, as uncertainty about TikTok’s future in the U.S. grows, Instagram launches its new video feature Reels.

Christine Zirnheld
8/7/2020
1.3K Reads
3 min read

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST]

On this week’s episode of Marketing O’Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more.

Christine Zirnheld
7/31/2020
2.4K Reads
2 min read

Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST]

Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Hulu’s new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more.

Christine Zirnheld
7/24/2020
438 Reads
2 min read

Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST]

Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover the Twitter hack that rocked the world, new Google Ads features, and Google Analytics predictive tools for advertisers.

Christine Zirnheld
7/17/2020
669 Reads
3 min read

Google’s Rich Results Test Out of Beta & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google’s Rich Results Test Out of Beta & This Week’s Digital Marketing News [PODCAST]

Google’s Rich Results Test Out of Beta & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Google’s Rich Results Test is out of beta, the Structured Data Testing Tool is being phased out, and more.

Christine Zirnheld
7/10/2020
2.4K Reads
3 min read

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.

Christine Zirnheld
7/3/2020
1.5K Reads
3 min read

Microsoft Digital Marketing Center & This Week’s News [PODCAST]

News·SEJ Network

Microsoft Digital Marketing Center & This Week’s News [PODCAST]

Microsoft Digital Marketing Center & This Week’s News [PODCAST]

This week on Marketing O’Clock, the team discusses the Microsoft Digital Marketing Center, Google’s licensing programming for publishers, and more.

Christine Zirnheld
6/26/2020
1.9K Reads
4 min read

Voice Tweets & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Voice Tweets & This Week’s Digital Marketing News [PODCAST]

Voice Tweets & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover Twitter’s new voice tweet functionality, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more.

Christine Zirnheld
6/19/2020
887 Reads
3 min read

Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan...

Christine Zirnheld
6/12/2020
550 Reads
3 min read

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST]

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we’re rejoicing over LinkedIn’s new engagement retargeting options, the ability to schedule tweets, and more.

Christine Zirnheld
6/5/2020
2.8K Reads
3 min read

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

Google to Use Page Experience as a Ranking Factor & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Google’s announcement that user experience will be a ranking factor, the launch of Google Discovery ads, and more

Christine Zirnheld
5/29/2020
3.6K Reads
2 min read

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST]

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.

Christine Zirnheld
5/22/2020
2.7K Reads
2 min read

Bing News PubHub & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Bing News PubHub & This Week’s Digital Marketing News [PODCAST]

Bing News PubHub & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses the launch of the Bing News PubHub, new GMB features, Facebook brand safety controls, and more.

Christine Zirnheld
5/15/2020
1.8K Reads
3 min read

Google’s Core Update & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google’s Core Update & This Week’s Digital Marketing News [PODCAST]

Google’s Core Update & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team discusses Google’s May 2020 core update, new customer acquisition goals for Smart Shopping campaigns, and more.

Christine Zirnheld
5/8/2020
3.3K Reads
3 min read

New Shopify App & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

New Shopify App & This Week’s Digital Marketing News [PODCAST]

New Shopify App & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover the new Shopify app, expanded audience targeting for Google Shopping campaigns, and the new Snapchat ad unit.

Christine Zirnheld
5/1/2020
560 Reads
2 min read

Organic Google Shopping Listings & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Organic Google Shopping Listings & This Week’s Digital Marketing News [PODCAST]

Organic Google Shopping Listings & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover Google’s new organic shopping listings, free ad credits for SMBs, and more.

Christine Zirnheld
4/24/2020
1.4K Reads
2 min read

YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST]

YouTube Launches Video Builder & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover Google’s Webmaster Conference talks, synced columns in Google Ads manager accounts, and more.

Christine Zirnheld
4/17/2020
1.6K Reads
3 min read

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]

Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST]

On this episode, we’re also talking about the delayed rollout of Google Partners’ changes, new Pinterest ecommerce features, and more.

Christine Zirnheld
4/10/2020
1.2K Reads
2 min read

New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST]

New Facebook Features for Video Publishers & This Week’s Digital Marketing News [PODCAST]

This week, the Marketing O’Clock team talks about new features that make video publishing on Facebook easier than ever before.

Christine Zirnheld
4/3/2020
854 Reads
2 min read

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