Christine Zirnheld

Digital Marketer at Cypress North

Christine Zirnheld

Digital Marketer at Cypress North

About
I am awesome at
Favorite Tools

About

Christine "Shep" Zirnheld is a digital marketer at Cypress North & cohost of Marketing O'Clock on the Search Engine Journal Podcast Network. Marketing O'Clock is a weekly news show where real-life marketers unpack the latest updates in the world of SEO, PPC, and social media with plenty of puns along the way. She specializes in content marketing and paid digital advertising.

I am awesome at

SEO, Social Media, PPC, Content Marketing, Blogging

Favorite Tools

Google Analytics, Google Keywords Planner, Asana, Google docs

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Search Console Insights, New GA4 Reports & More Digital Marketing News

News·SEJ Network

Search Console Insights, New GA4 Reports & More Digital Marketing News

Search Console Insights, New GA4 Reports & More Digital Marketing News

Learn about the new Search Console Insights feature, Shop Pay’s expansion to non-Shopify merchants, Amazon’s blocking of FLoC, and how GA4 just got even better.

Christine Zirnheld
6/22/2021
2.5K Reads
3 min read

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News

News·SEJ Network

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News

This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact.

Christine Zirnheld
6/11/2021
1.4K Reads
2 min read

Google Marketing Live Announcements & More Digital Marketing News

News·SEJ Network

Google Marketing Live Announcements & More Digital Marketing News

Google Marketing Live Announcements & More Digital Marketing News

Get all the news from Google Marketing Live 2021! Plus, Microsoft launches cross-platform campaigns and Google announces the June 2021 Core Update.

Christine Zirnheld
6/7/2021
1.2K Reads
2 min read

New Ad Types for LinkedIn Advertisers & More Digital Marketing News

News·SEJ Network

New Ad Types for LinkedIn Advertisers & More Digital Marketing News

New Ad Types for LinkedIn Advertisers & More Digital Marketing News

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.

Christine Zirnheld
5/28/2021
2.3K Reads
2 min read

Google Smart Shopping Campaigns: Structure, Optimization, & Reporting

News·SEJ Network

Google Smart Shopping Campaigns: Structure, Optimization, & Reporting

Google Smart Shopping Campaigns: Structure, Optimization, & Reporting

On this episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more!

Christine Zirnheld
5/25/2021
1.1K Reads
3 min read

Twitter Changes Image Crop & More Digital Marketing News

News·SEJ Network

Twitter Changes Image Crop & More Digital Marketing News

Twitter Changes Image Crop & More Digital Marketing News

The team discusses how Twitter feeds will soon be full of larger images, Yelp’s new features for advertisers, and YouTube’s new tools for creators.

Christine Zirnheld
5/14/2021
887 Reads
3 min read

Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News

News·SEJ Network

Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News

Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News

This week on Marketing O’Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.

Christine Zirnheld
5/7/2021
462 Reads
3 min read

iOS 14.5 Update Launches & More Digital Marketing News

News·SEJ Network

iOS 14.5 Update Launches & More Digital Marketing News

iOS 14.5 Update Launches & More Digital Marketing News

The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.

Christine Zirnheld
4/30/2021
1.5K Reads
3 min read

Microsoft Advertising’s New Features & More Digital Marketing News

News·SEJ Network

Microsoft Advertising’s New Features & More Digital Marketing News

Microsoft Advertising’s New Features & More Digital Marketing News

Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.

Christine Zirnheld
4/23/2021
2.0K Reads
3 min read

Microsoft Audience Network Introduces Facebook Import & Video Ads

News·SEJ Network

Microsoft Audience Network Introduces Facebook Import & Video Ads

Microsoft Audience Network Introduces Facebook Import & Video Ads

The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.

Christine Zirnheld
4/21/2021
1.4K Reads
5 min read

Google’s Product Review Update & More Digital Marketing News

News·SEJ Network

Google’s Product Review Update & More Digital Marketing News

Google’s Product Review Update & More Digital Marketing News

In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.

Christine Zirnheld
4/16/2021
3.2K Reads
3 min read

Search Console Introduces Regex Filters & More Digital Marketing News

News·SEJ Network

Search Console Introduces Regex Filters & More Digital Marketing News

Search Console Introduces Regex Filters & More Digital Marketing News

Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O’Clock.

Christine Zirnheld
4/9/2021
3.2K Reads
3 min read

Microsoft Advertising’s New Rollout & More Digital Marketing News

News·SEJ Network

Microsoft Advertising’s New Rollout & More Digital Marketing News

Microsoft Advertising’s New Rollout & More Digital Marketing News

The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.

Christine Zirnheld
4/5/2021
1.8K Reads
3 min read

Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]

Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]

Also on this week’s Marketing O’Clock: commerce trends, YouTube Primieres adds new features, Chrome blocking heavy ads, and more.

Christine Zirnheld
12/11/2020
6.4K Reads
3 min read

Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]

Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]

Facebook hands out millions in ad credits due to reporting error, Amazon boasts its biggest holiday shopping season ever, and more.

Christine Zirnheld
12/4/2020
2.5K Reads
3 min read

Google Web Story Strategies & SEO Best Practices [PODCAST]

SEJ Network·SEO

Google Web Story Strategies & SEO Best Practices [PODCAST]

Google Web Story Strategies & SEO Best Practices [PODCAST]

On the next special roundtable episode of Marketing O’Clock, three SEO experts discuss web story optimization for Google Search and Discover.

Christine Zirnheld
12/1/2020
6.3K Reads
4 min read

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

News·SEJ Network

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.

Christine Zirnheld
11/30/2020
3.3K Reads
3 min read

Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Twitter adds a fleeting new feature, YouTube can now put ads on videos that don’t have monetization enabled, and more.

Christine Zirnheld
11/20/2020
1.5K Reads
3 min read

Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]

Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]

Google’s new page experience ranking signals will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.

Christine Zirnheld
11/13/2020
1.7K Reads
3 min read

LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]

LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]

Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new data for account-based marketers. Listen now to Marketing O’Clock.

Christine Zirnheld
11/6/2020
870 Reads
3 min read

Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]

Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team covers Microsoft Clarity – a new web analytics product for webmasters, Adobe’s 2020 online holiday shopping forecast, and more.

Christine Zirnheld
10/30/2020
2.2K Reads
3 min read

Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]

Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Google announces passage-based ranking, Facebook and Google release new ecommerce features for the holidays, and more.

Christine Zirnheld
10/23/2020
6.4K Reads
3 min read

Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager.

Christine Zirnheld
10/16/2020
4.7K Reads
3 min read

LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

SEJ Network·LinkedIn

LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]

LinkedIn Ads experts share advice for advertisers pivoting to LinkedIn Ads, tactics for lowering CPC costs, and targeting opportunities for B2B and beyond.

Christine Zirnheld
10/14/2020
1.6K Reads
5 min read

Google Announces Automated Performance Max Campaigns & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google Announces Automated Performance Max Campaigns & This Week’s Digital Marketing News [PODCAST]

Google Announces Automated Performance Max Campaigns & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, Google Ads announced new features for advertisers, Facebook delays its attribution window change, and more.

Christine Zirnheld
10/9/2020
6.4K Reads
3 min read

Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST]

Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Cloudflare’s new privacy-first analytics service, the retirement of Facebook’s 28-day attribution window, and more.

Christine Zirnheld
10/2/2020
1.0K Reads
3 min read

New YouTube Content Age Restrictions & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

New YouTube Content Age Restrictions & This Week’s Digital Marketing News [PODCAST]

New YouTube Content Age Restrictions & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team covers YouTube’s age-restricted content policies, updates to Google local campaigns, the redesigned LinkedIn interface, and more.

Christine Zirnheld
9/25/2020
2.0K Reads
4 min read

In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST]

In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, in-market audiences are now compatible with Google Shopping, Oracle and TikTok are closer to reaching a deal, and more.

Christine Zirnheld
9/18/2020
1.4K Reads
3 min read

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more.

Christine Zirnheld
9/11/2020
1.0K Reads
4 min read

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

Paid Search·SEJ Network

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.

Christine Zirnheld
9/5/2020
2.7K Reads
4 min read

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