Search Console Insights, New GA4 Reports & More Digital Marketing News
Learn about the new Search Console Insights feature, Shop Pay’s expansion to non-Shopify merchants, Amazon’s blocking of FLoC, and how GA4 just got even better.
About
Christine “Shep” Zirnheld is a digital marketer at Cypress North & cohost of Marketing O’Clock on the Search Engine Journal Podcast Network. Marketing O’Clock is a weekly news show where real-life marketers unpack the latest updates in the world of SEO, PPC, and social media with plenty of puns along the way. She specializes in content marketing and paid digital advertising.
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Apple Mail to Block Email Tracking Pixels & More Digital Marketing News
This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact.
Google Marketing Live Announcements & More Digital Marketing News
Get all the news from Google Marketing Live 2021! Plus, Microsoft launches cross-platform campaigns and Google announces the June 2021 Core Update.
New Ad Types for LinkedIn Advertisers & More Digital Marketing News
This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.
Google Smart Shopping Campaigns: Structure, Optimization, & Reporting
On this episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more!
Twitter Changes Image Crop & More Digital Marketing News
The team discusses how Twitter feeds will soon be full of larger images, Yelp’s new features for advertisers, and YouTube’s new tools for creators.
Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News
This week on Marketing O’Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.
iOS 14.5 Update Launches & More Digital Marketing News
The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.
Microsoft Advertising’s New Features & More Digital Marketing News
Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.
Microsoft Audience Network Introduces Facebook Import & Video Ads
The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.
Google’s Product Review Update & More Digital Marketing News
In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.
Search Console Introduces Regex Filters & More Digital Marketing News
Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O’Clock.
Microsoft Advertising’s New Rollout & More Digital Marketing News
The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.
Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]
Also on this week’s Marketing O’Clock: commerce trends, YouTube Primieres adds new features, Chrome blocking heavy ads, and more.
Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]
Facebook hands out millions in ad credits due to reporting error, Amazon boasts its biggest holiday shopping season ever, and more.
Google Web Story Strategies & SEO Best Practices [PODCAST]
On the next special roundtable episode of Marketing O’Clock, three SEO experts discuss web story optimization for Google Search and Discover.
Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.
Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O’Clock, Twitter adds a fleeting new feature, YouTube can now put ads on videos that don’t have monetization enabled, and more.
Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]
Google’s new page experience ranking signals will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.
LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]
Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new data for account-based marketers. Listen now to Marketing O’Clock.
Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team covers Microsoft Clarity – a new web analytics product for webmasters, Adobe’s 2020 online holiday shopping forecast, and more.
Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O’Clock, Google announces passage-based ranking, Facebook and Google release new ecommerce features for the holidays, and more.
Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager.
LinkedIn Ads: Tips, Strategies, & Opportunities for LinkedIn Advertisers [PODCAST]
LinkedIn Ads experts share advice for advertisers pivoting to LinkedIn Ads, tactics for lowering CPC costs, and targeting opportunities for B2B and beyond.
Google Announces Automated Performance Max Campaigns & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O’Clock, Google Ads announced new features for advertisers, Facebook delays its attribution window change, and more.
Cloudflare Launches Privacy-First Analytics to Rival Google & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team discusses Cloudflare’s new privacy-first analytics service, the retirement of Facebook’s 28-day attribution window, and more.
New YouTube Content Age Restrictions & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team covers YouTube’s age-restricted content policies, updates to Google local campaigns, the redesigned LinkedIn interface, and more.
In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O’Clock, in-market audiences are now compatible with Google Shopping, Oracle and TikTok are closer to reaching a deal, and more.
LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O’Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more.
Google Ads Limits Search Query Reporting & September Updates [PODCAST]
On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.