Christine Zirnheld

Digital Marketer at Cypress North

Christine Zirnheld

Digital Marketer at Cypress North

About
I am awesome at
Favorite Tools

About

Christine "Shep" Zirnheld is a digital marketer at Cypress North & cohost of Marketing O'Clock on the Search Engine Journal Podcast Network. Marketing O'Clock is a weekly news show where real-life marketers unpack the latest updates in the world of SEO, PPC, and social media with plenty of puns along the way. She specializes in content marketing and paid digital advertising.

I am awesome at

SEO, Social Media, PPC, Content Marketing, Blogging

Favorite Tools

Google Analytics, Google Keywords Planner, Asana, Google docs

Better Asset Reporting for Google App Campaigns & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Better Asset Reporting for Google App Campaigns & This Week’s Digital Marketing News [PODCAST]

Better Asset Reporting for Google App Campaigns & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we share the new and improved asset reporting for app campaigns in Google Ads.

Christine Zirnheld
3/27/2020
288 Reads
197 shares

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we cover LinkedIn’s new Conversation Ads, Facebook’s grant for small businesses, and new event schemas.

Christine Zirnheld
3/20/2020
444 Reads
204 shares

Reddit Lets Brands Takeover Trending Topics & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Reddit Lets Brands Takeover Trending Topics & This Week’s Digital Marketing News [PODCAST]

Reddit Lets Brands Takeover Trending Topics & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock: Reddit’s new Trending Takeover ad unit, new Google Ads portfolio bid strategies, Coronavirus, and more.

Christine Zirnheld
3/13/2020
439 Reads
296 shares

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

On this Marketing O’Clock episode, hear all about Twitter and LinkedIn stories, YouTube’s new features for creators, and more.

Christine Zirnheld
3/6/2020
957 Reads
320 shares

Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST]

Enhanced Bing Webmaster Tools & This Week’s Digital Marketing News [PODCAST]

We’re also talking about Google SERPs, TikTok, guest post penalties, GIPHY & Jif, and more on the latest Marketing O’Clock.

Christine Zirnheld
2/28/2020
976 Reads
256 shares

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

New Conversion Actions in Google Ads & This Week’s Digital Marketing News [PODCAST]

In this episode of Marketing O’Clock, we talk about Google’s new microconversions, Facebook’s creator studio, and more.

Christine Zirnheld
2/21/2020
6.4K Reads
354 shares

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

News·SEJ Network

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

This week on Marketing O’Clock, we’re talking about the new requirements for Google Partners and other digital marketing news.

Christine Zirnheld
2/14/2020
3.5K Reads
394 shares

Google Shopping Ads in Gmail & This Week’s Digital Marketing News

News·SEJ Network

Google Shopping Ads in Gmail & This Week’s Digital Marketing News

Google Shopping Ads in Gmail & This Week’s Digital Marketing News

We’re also talking about new guidelines for video ads from Chrome, TripAdvisor’s restaurant review hub, and more on Marketing O’Clock.

Christine Zirnheld
2/7/2020
3.2K Reads
339 shares

Byte: The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST]

News·SEJ Network

Byte: The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST]

Byte: The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST]

This week on Marketing O’Clock, the team discusses the new 6-second video app “Byte” that is eerily similar to the late Vine app.

Christine Zirnheld
1/31/2020
738 Reads
241 shares

Google to Deduplicate Featured Snippets & This Week’s Digital Marketing News

News·SEJ Network

Google to Deduplicate Featured Snippets & This Week’s Digital Marketing News

Google to Deduplicate Featured Snippets & This Week’s Digital Marketing News

This week on Marketing O’Clock, we cover the new rules for Google’s featured snippet listings and more.

Christine Zirnheld
1/24/2020
2.5K Reads
263 shares

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

This week in Marketing O’Clock, we talk about Google’s updated desktop search listings, a slew of changes coming to Chrome, and more.

Christine Zirnheld
1/17/2020
4.3K Reads
398 shares

Introducing Bing Pages & This Week’s Digital Marketing News [PODCAST]

News·SEJ Network

Introducing Bing Pages & This Week’s Digital Marketing News [PODCAST]

Introducing Bing Pages & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, we’re talking about Bing Pages, Spotify ad insertion, New Google Products from CES, and more.

Christine Zirnheld
1/13/2020
1.4K Reads
219 shares

Goodbye, Google Ads’ Message Extensions & More News [PODCAST]

News·SEJ Network

Goodbye, Google Ads’ Message Extensions & More News [PODCAST]

Goodbye, Google Ads’ Message Extensions & More News [PODCAST]

Marketing O’Clock covers the end of Google Ads’ message extensions, Baidu’s new AI technology, and the CCPA regulations.

Christine Zirnheld
1/6/2020
6.2K Reads
280 shares

The Last Digital Marketing News Show of the Year + Award Show [PODCAST]

News·SEJ Network

The Last Digital Marketing News Show of the Year + Award Show [PODCAST]

The Last Digital Marketing News Show of the Year + Award Show [PODCAST]

Tune in to hear the Marketing O’Clock Awards, featuring the biggest, funniest, and most “heck-worthy” news stories from 2019!

Christine Zirnheld
12/27/2019
937 Reads
227 shares

Instagram’s Branded Content Restrictions & This Week’s News [PODCAST]

News·SEJ Network

Instagram’s Branded Content Restrictions & This Week’s News [PODCAST]

Instagram’s Branded Content Restrictions & This Week’s News [PODCAST]

Learn about products banned on Instagram, celebrity knowledge panel cameos, and the expansion of speakable markup in Marketing O’Clock.

Christine Zirnheld
12/20/2019
899 Reads
217 shares

Google’s New Publisher Center & Other News [PODCAST]

News·SEJ Network

Google’s New Publisher Center & Other News [PODCAST]

Google’s New Publisher Center & Other News [PODCAST]

Listen to Marketing O’Clock to learn more about Google’s new Publisher Center and the Year in Search report for 2019.

Christine Zirnheld
12/16/2019
1.1K Reads
201 shares

The Search Console Message Panel & This Week’s News [PODCAST]

Paid Search·SEJ Network

The Search Console Message Panel & This Week’s News [PODCAST]

The Search Console Message Panel & This Week’s News [PODCAST]

Learn about the new Search Console Message Panel, Google’s local search results, and more in the latest Marketing O’Clock episode.

Christine Zirnheld
12/6/2019
865 Reads
194 shares

Google’s New Political Ad Policies & This Week’s News [PODCAST]

News·SEJ Network

Google’s New Political Ad Policies & This Week’s News [PODCAST]

Google’s New Political Ad Policies & This Week’s News [PODCAST]

We’re covering Google’s new political ad policies and more news you need to know on this Marketing O’Clock.

Christine Zirnheld
11/22/2019
513 Reads
176 shares

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns

News·Paid Search

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns

Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.

Christine Zirnheld
11/16/2019
10K Reads
566 shares

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST]

News·SEJ Network

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST]

Google Page Speed Badges, Combined Audiences & This Week’s News [PODCAST]

This week at Marketing O’Clock, we cover Google’s new page speed badges, combined audiences for search campaigns, and more.

Christine Zirnheld
11/15/2019
1.8K Reads
232 shares

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