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Search Console Insights, New GA4 Reports & More Digital Marketing News

Learn about the new Search Console Insights feature, Shop Pay's expansion to non-Shopify merchants, Amazon's blocking of FLoC, and how GA4 just got even better.

Search Console Insights, New GA4 Reports & More Digital Marketing News
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On the new episode of Marketing O’Clock, hosts Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week.

Catch the episode on YouTube or your favorite podcast player.

Google Search Console Insights

Google announced that they will be rolling out the new Search Console Insights feature in the upcoming days. Search Console Insights use data from Google Search Console and Google Analytics to give you insight into how your content is performing, including top content, search queries, page view duration, referring links, and social performance.

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Search Console Insights can be accessed from a link at the top of the Overview page in Google Search Console, as well as from the Google iOS app. Search Console Insights may also appear right in the SERPs if you perform a search for a query your site ranks for on Google.com.

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New Google Analytics 4 Reports

GA4 users will be able to uncover more data with a conversion paths report, model comparison report, and a new “advertising snapshot” that shows marketers channel-based reports for KPIs.

Google also announced that GA4 users will be able to customize the metrics shown in all reports, not just custom reports. In addition, Data-driven attribution is expanding to all GA-4 properties. GA4’s navigation has also been improved, with the left-hand nav being broken into 4 categories or “workspaces.”

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Amazon Sites Blocking Google’s FLoC

Amazon is preventing FLoC from collecting user data on their ecommerce sites including Amazon.com, WholeFoods.com, and Zappos.com.

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Shop Pay Expanding to All Retailers

Any shopper on Facebook, Instagram, or Google will be able to use Shop Pay, Shopify’s one-click checkout solution, to complete their purchase. Shop Pay will be available on these sites to any customer who opts to use it, regardless of the Merchant’s ecommerce platform.

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ICYMI

Shared in our discord community, a recent “Ask the Product Lead” presentation from Google in May 2021 gives new insight into the machine learning behind Google Ads match types.

Lightning Round

We’ll answer your burning digital marketing questions.

  • Who is updating their policies to protect users from harassment?
  • What is the difference between Optimized Targeting and Audience Expansion?
  • When will Google begin an audit of certain restricted verticals?
  • Where will you not see ads for gambling anymore?
  • Why are email marketers going to love the newest Twitter feature?
  • How is YouTube making it easier to detect copyright violations?

If you are looking for more information on our show or this week’s stories, head over to the Marketing O’Clock site. Subscribe on YouTube or your favorite podcast player to listen to our episodes each and every Friday.

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If you want to read every article we covered, we send them all to our newsletter subscribers each week. You can also join our Discord community to continue the conversation and be notified of the news as it breaks!


Featured Image Credit: Samantha Hanson, Cypress North

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Christine Zirnheld

Digital Marketer at Cypress North

Christine "Shep" Zirnheld is a digital marketer at Cypress North & cohost of Marketing O'Clock on the Search Engine Journal ... [Read full bio]

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