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Yahoo and Viacom Enter Video Advertising Deal

Amidst a lawsuit filed against YouTube for copyright infringement, VIACOM announced a multiyear ad deal with Google’s closest competitor, Yahoo to serve video ads on the former’s online video digital products which includes MTV and Comedy Central and VH1. Viacom is set to get 70 to 80 percent of the revenues generated by the ads to be served by Yahoo on various Yahoo search results.

Both companies are set to gain from this deal, no doubt about that. But the question is will Google lose a big amount of possible income from online ads due to this deal? Does Google needs Viacom’s online products to amass paid advertising income?

Of course, paid ads are still paid ads. But then, Google has more than enough to mind the possible income that it would have gotten should Viacom choose to run Google ads on its online products instead.

Should Viacom win its lawsuit against Google, then it’s really is going to be a big loss for the big G.

Related Story: Why Viacom needs Yahoo  from GigaOM.

579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Yahoo and Viacom Enter Video Advertising Deal
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Yahoo and Viacom Enter Video Advertising Deal
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Yahoo and Viacom Enter Video Advertising Deal

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One thought on “Yahoo and Viacom Enter Video Advertising Deal

  1. Your post links to GigaOM stating : Related Story: Why Viacom needs Google from GigaOM.

    While the Actual at GigaOM runs the title of the post as : Why Viacom needs Yahoo