Entries from January 2008

Julie Kent

DotHomes.com : UK Property Search Engine Invades US Market

January 28th, 2008 by Julie Kent | 2 Comments

UK property search engine Dothomes is expanding its range of coverage to now include the lucrative U.S. market. Slightly less than two years after the initial founding of the search engine, the site’s parent company, BytePlay, indicated that they were ready to launch a concerted effort to break into the US market and challenge […]

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Loren Baker, Editor

SearchGuild.com Sells for only $8,655 at SEDO : 30 Cents per Link!

January 28th, 2008 by Loren Baker, Editor | 7 Comments

Aaron Wall noticed that SearchGuild.com, which was one of the first major search marketing portals, news sites and forums which just kind of died off over the past 2 years after endless hacking and bad hosting, just sold on SEDO for the low low price of $8,655.
Aaron points out that the price was a major […]

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Loren Baker, Editor

Worst Link Building Email I’ve Ever Received

January 28th, 2008 by Loren Baker, Editor | 27 Comments

Today I opened my email inbox to a subject line so bad, it added a nice slice of humor into my daily morning routine. I thought the text of the Tarzan-esque email is worth sharing not only for its absolute funniness, but also as an example of what not to do when sending emails promoting […]

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Arun Radhakrishnan

Gameseekr : Online Gaming Search Engine

January 28th, 2008 by Arun Radhakrishnan | 5 Comments

Gameseekr is a search engine tailored for games which are accessible and playable on the internet. It also supports a social model that enables users to share and create communities that further enhance a vertical that does require a dedicated engine of its own.
How Gameseekr Works
The engine maintains its own database of content obtained by […]

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Arnold Zafra

Amazon to Launch DRM-Free MP3 Digital Store

January 27th, 2008 by Arnold Zafra | 2 Comments

Things are about to heat up (and get dirty) between Amazon and Apple’s digital music venture as Amazon announces that it will soon be launching its DRM-Free MP3 digital store. Amazon’s digital music store boasts of around 3.3 million songs from the four major U.S. music labels as well as around 33,000 independent labels. This […]

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Loren Baker, Editor

Yahoo Dumps its Brand Universe Social Media Branding Project

January 25th, 2008 by Loren Baker, Editor | 6 Comments

In what first was seen by the search and branding community as the perfect mix of Yahoo’s social properties and advertising, Yahoo has now discontinued its Yahoo Brand Universe initiative, exactly one year after its birth.
AdWeek reports that a Yahoo rep said the destinations “did not fit into the broader strategy laid out by CEO […]

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Julie Kent

Google Won’t Help Monetize Sites Less Than 5 Days Old

January 25th, 2008 by Julie Kent | 14 Comments

According to DomainTools, Google is about to stop monetizing domains that are less than five days old, effectively killing the practice of “Domain Tasting“. There is a huge amount of money involved in domain tasting, where AdSense for Domains ads can be thrown up on domains during their free five-day grace period.
Potentially, one could […]

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Julie Kent

EU Regulators Likely to Approve Google’s DoubleClick Deal

January 25th, 2008 by Julie Kent | 3 Comments

Despite rivals’ concerns that Google’s acquisition of DoubleClick may increase the cost and difficulty in advertising online advertising, EU regulators reviewing the case are likely to approve the $3.1 billion takeover deal. The European Commission is about to make their ruling on the acquisition, and with the US already having approved it, it is not […]

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Loren Baker, Editor

Link Building For Search When Google Does Not Exist

January 25th, 2008 by Loren Baker, Editor | 20 Comments

Let’s all take the time to stop checking our rankings, searching for new blogs in TLA and sending link request emails to envision an alternate universe, a world wide web where Google does not exist. An Internet where link anchor text does not influence ranking, because link based ranking does not exist.
Let us pretend […]

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Julie Kent

Microsoft Patent Filing Reveals Ideas to Monitor Offline Behavior for Advertising Purposes

January 25th, 2008 by Julie Kent | 1 Comment

Earlier this month, Microsoft filed a patent application that presents a method of collecting information about users’ “cellphones, geolocation systems, credit card information” and other sources of data to select and display “targeted advertising”.  While collecting user data to target advertising is nothing new, Microsoft’s filing points to another source of data: offline sources.
This collection […]

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