Hardcore SEO Fundamentals: Markov Chaining Points and Term Vector Modeling

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Heather Paulson from Paulson Management Group wrote a post for ReveNews.com titled “SEO Matrix’s- Markov Chaining and Term Vector Models“. It is basically a rundown of the fundamental SEO ranking factors, but from a very technical perspective, nothing for the SEO beginner and folks who were not A-Grade in math during High School and/or College.

She explains things based on the actual mathematical models behind things used by modern search engines like Google or Yahoo!. For example things that I would explain in plain English like “you need more and better links to that page with the keyword phrase as the anchor text” instead of using mathematical phrases like “term vector model” and “Markov chaining points” to consider.

It made even my head spin and I consider myself being good at math. Some things were not 100% clear to me regarding the use of the term “keyword density” in her post, because I am sure that she did not refer to the old myth that the number of repetitions of a word in relationship to the total number of words has any impact on ranking. This kind of stuff worked maybe ages ago during pre-Google times, when keyword stuffing and the repeated mentioning of a phrase at the end of the page would get you anywhere.

I also asked her to elaborate on the statement:

“…. (I) was able to achieve top placement for most of my terms within 8 days (THROW out the theory that older domains place better please!) …”

It seems to me a bit unrealistic. You can rank fast, but almost never with a brand new domain that is still exposed to Google’s “Sandbox Effect”, which still exist from what I heard.

Well, check it out yourself. As a reminder, her post is for SEO experts and not for beginners. If you need a rundown on the basics of doing successful SEO from a non-technical perspective, see my post called “11 Steps to Successful SEO for Your Business” here at SEJ.


Carsten Cumbrowski from Cumbrowski Consulting, LLC.

Carsten Cumbrowski
Carsten Cumbrowski has years of experience in Affiliate Marketing and knows both sides of the business as the Affiliate and Affiliate Manager. Carsten has over... Read Full Bio
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