Google Inc. and Publicis Groupe announced Wednesday that they are working together on using technology to improve advertising. The two companies have already been collaborating in stealth mode for about a year, but are now hoping to extend that relationship into several areas, including a “talent exchange and training scheme.”
Google CEO Eric Schmidt and Publicis Groupe CEO Maurice Levy announced limited details of the collaboration at a meeting in Paris, France ahead of the World Economic Forum in Davos, which begins today and both men are attending. This marks the very first announcement that Google has made with one of the world’s major advertising groups, and indicates that they are attempting to ease some of the strain they have with the advertising world that is somewhat wary of their objectives.
In an internal memo to Publicis Group staff explains the announcement:
“We are excited about the progress that’s been made and about the initiatives already under way,” the two companies said in an internal memo to Publicis Group staff.
Google, for example, has established a dedicated global account team for Publicis Groupe, the first of its kind with a global advertising group.
Publicis Groupe has been given access to various early-stage advertising technologies. Publicis Groupe is sharing with Google its wealth of agency experience know-how.”
Google has long maintained that they have no interest in being an advertising, despite the fact that the majority of their earnings come from the sale of ads. Instead, they’d rather stay on the technological side of things.
“Google is not going to be an advertising agency. We’ve all sort of figured out where everybody goes now,” said Google’s Eric Schmidt.
Publicis CEO Maurice Levy added, “We are sharing our information to help Google develop the right platforms and Google is sharing technology to help us develop the best services for our clients.”