Entries from January 2008

Carsten Cumbrowski

SEO Industry Survey Conducted by SEOMoz.org

January 31st, 2008 by CarstenCumbrowski | 5 Comments

In case that you are not a frequent SEOMoz.org Blog reader (something I suggest to remedy :)); they are currently conducting a very detailed SEO industry survey. 
See the SEO Industry Survey Homepage
The survey asks a wide range of questions about yourself, your employments, type of business, use of tools and services as well as what […]

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Joe Whyte

Megavideo : The YouTube Killer?

January 31st, 2008 by Joe Whyte | 5 Comments

Megavideo is the self proclaimed Youtube Killer. They want you to stop using Youtube and to ONLY use Megavideo because they claim they love you more. Megavideo is on a mission to become the words leading video sharing site and has its goals set very high.
Megavideo does have the traffic and the gimmicks but […]

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Arnold Zafra

Google’s Final Score not Impressive Enough?

January 31st, 2008 by Arnold Zafra | 1 Comment

Google’s much awaited fourth quarter and fiscal year 2007 financial results are finally out. And to quote Google CEO Eric Schmidt:
“We are pleased with our performance this quarter, it reflects strong momentum in our core business, growing receptivity to our new business initiatives, and improved discipline in managing our operating expenses.”
Some of the highlights of […]

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Loren Baker, Editor

Yahoo Opens to OpenID Beta Testing

January 31st, 2008 by Loren Baker, Editor | 4 Comments

Yahoo announced earlier in the month that they were joining the OpenID movement, where users can log into various membership driven Internet properties using one central identification, profile and password.
Yahoo’s OpenID Provider service lets all 250+ million global Yahoo Network members sign into any site which offers OpenID 2.0, simply by using their Yahoo ID.
Yahoo […]

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Loren Baker, Editor

Click Fraud Up 15% in 2007 Says Click Forensics

January 31st, 2008 by Loren Baker, Editor | 3 Comments

Click fraud is substantially increasing along with search marketing spends according to a study released by Click Forensics today which looks at paid search click fraud figures for the fourth quarter 2007. The study shows a sharp difference between the click fraud rates of search and contextual advertising, along with numbers on click fraud associated […]

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Pablo Palatnik

Which Engine Is Giving You The Best ROI for Your Search Marketing?

January 31st, 2008 by Pablo Palatnik | 1 Comment

EfficientFrontier, a search marketing company, has released a very interesting report on search advertisers and their ROI in paid search.
“Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same period, according to Efficient […]

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Arnold Zafra

Google Intensifies Presence in the UK

January 31st, 2008 by Arnold Zafra | 2 Comments

The past couple of days have been pretty busy in Google’s UK front. First, Google’s mobile search gets a much needed boost followed by the opening of UK’s financial portal. And lastly, YouTube has just rolled out its Partner Program to video publishers in the UK.
Google’s mobile search is now open to users located in […]

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Julie Kent

Yahoo, AT&T Expand Advertising Partnership

January 30th, 2008 by Julie Kent | 1 Comment

Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers.  This deal expands upon a pre-existing alliance the companies have shared since 2001, and will bring Yahoo advertising to approximately 70 million AT&T customers.
Terms of the deal, which includes revenue […]

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Julie Kent

Google Overhauls Korean Search Engine, Adopting Universal Search

January 30th, 2008 by Julie Kent | 3 Comments

Wednesday morning, Google announced that they had done an overhaul on their Korean-language search engine, adopting universal search for the Korean site. Google is attempting to gain significant ground in South Korea, which just happens to be one of the world’s most wired countries.
Lee Won-jin, director of Google Korea, said that the results-blending concept […]

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Julie Kent

Offline Version of Google Docs Expected to Launch Soon

January 30th, 2008 by Julie Kent | 4 Comments

Word around the web is that Google is preparing to launch an offline version of Google Docs through Google Gears, a rumor which has been fueled even more now by what look to be screenshots of Google Docs in offline mode.  To date, the only official integration for Google Gears is Reader.  Google Blogoscoped, however, […]

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