Twitter Releases New Tool For Curating Best Tweets Around A Particular Topic
One of the greatest challenges on Twitter is cutting through the noise to find tweets with the most value, insight, and influence. Today, the company...
How to Leverage Email Marketing for Your Online Shop
This post will go into how you can leverage email marketing in your e-commerce business to gain new, lost or recurring clients.
Microsoft, Yahoo to Renegotiate Terms of Search Partnership
According to a report from Reuters, Microsoft and Yahoo are extending the deadline to renegotiate the terms of a search partnership that was formed in...
The Rise of the Brand Newsroom: Why Brands are Becoming Publishers
Traditional marketing was built for relevancy and efficiency, but not to generate quality assets. Because of this, the “brand newsroom” trend grew.
New Facebook Feature Will Alert You of Nearby Events Hosted By Pages You Like
Facebook quietly rolled out a new feature today that’s designed to make it easier for you to follow nearby events hosted by pages you like....
How to Build a Thriving Online Community
When you think of a thriving online community it’s hard not to use Reddit as a perfect example. Since its founding in 2005, “the front...
5 Best Practices for Blogger Outreach
So, you’ve decided there is a tremendous value in blogger outreach to receive the best traction with your offering. What do you do?
Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub
A book review of Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business
As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy....
Google Open to be Sued by UK Web Users After Losing Court Ruling
Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports....
The Biggest Losers in Facebook’s Recent Purge of Page Likes
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s...
Jordan Koene on Preparing Your 2015 Marketing Strategy
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in...
How to Rock Outreach Marketing
Outreach marketing is a great way to create organic backlinks and find new audiences. Valuable content is the most effective marketing strategy for 2015.
What Are Your #Freelance Rates? @dantosz & @wonderwall7 Spill All #MarketingNerds
Kelsey Jones & Danielle Antosz share actual freelance rates that they charge, as this information is hard to find elsewhere.
Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat
Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live...
Facebook Introduces Messenger As a Platform, Embeddable Videos, and More at F8
At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services....
7 Pointless Content Marketing Efforts You Should Stop Doing Today
Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with...
Here is the Agenda for #SEJSummit London! (Part 1)
Our first ever international SEJ Summit, hosted by Searchmetrics, is taking shape as the first round of the agenda has just been finalized
15 Tips on How to Create Your First Paid Search Campaign
Create your first paid search campaign on Google AdWords. Find out dos and don’ts.
12 Ways Marketers Can Improve Relationships With Journalists
Marketers and journalists have a long and not-always happy history. Still, their relationship must be developed in order to be successful at their work.
Google Wants to Help Put Your Business on the Map, Literally
According to Google, businesses with complete online listings are twice as likely to be considered reputable by customers. Moreover, Consumers are 38 percent more likely...
Announcing More Speakers for #SEJSummit Dallas on March 31st
With just days away until 2015’s second SEJ Summit, hosted by Searchmetrics, we have managed to secure three more speakers to add even more value...
Google Answers Pressing Questions About Mobile-Friendly Algorithm Update
With the launch of Google’s mobile-friendly update fast approaching, it should come as no surprise that it’s hot on every webmasters mind. Nowhere was this...
A Survival Guide For The Overwhelmed Online Marketer
There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects.
One Colossal Content Checklist: 37 Tips For Writers
Whether you are a writer, or manage a team of writers, use this colossal content writing checklist to create a compelling message for your audience.
5 Local SEO Tools For E-Commerce Merchants
Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the...
Google Provides Advice to Site Owners Ahead of April 21st Mobile-Friendly Algorithm Change
Ahead of Google’s upcoming mobile-friendly algorithm change, the search giant is providing advice to site owners on common mistakes to avoid when converting your site...
11 Small Things That Make a Big Difference to Customers
A small gesture of thoughtfulness can make a surprisingly big impact
10 Reasons Why Small Businesses Should Invest More in Content Marketing
Content marketing is without doubt one of the best avenues to invest in, when it comes to promoting your products or services.
15 Colleges That Offer Digital Marketing Classes
Traditional institutions that have solid reputations are finally beginning to add courses involving digital marketing.