Google Provides Advice to Site Owners Ahead of April 21st Mobile-Friendly Algorithm Change

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Google Provides Advice to Site Owners Ahead of April 21st Mobile-Friendly Algorithm Change

Ahead of Google’s upcoming mobile-friendly algorithm change, the search giant is providing advice to site owners on common mistakes to avoid when converting your site to a mobile-friendly design.

In fact, Google sought advice from its own webmaster community on Twitter and compiled a list of the most commonly mentioned mobile mistakes.

Here is an overview of each:

  • Blocked JavaScript, CSS and image files: In order for Googlebot to see your site as a real user would, always allow access to these files in your site’s robots.txt.
  • Unplayable content: This consists of certain types of videos, or other content, that are not playable on mobile devices, such as license-constrained media or media that requires Flash.
  • Faulty redirects: If you have separate mobile URLs, you must redirect mobile users on each desktop URL to the appropriate mobile URL.
  • Mobile-only 404s: Some sites serve content to desktop users accessing a URL but show an error page to mobile users. Instead, redirect mobile users to an equivalent mobile page to avoid 404s.
  • App download interstitials: This is when websites block the view of pages with a prompt to download the site’s native app. Instead, use a small HTML banner at the top of the page.
  • Irrelevant cross-links: This is when users are linked to desktop-optimized pages from the mobile version of the site, and vice versa. Check your links to make sure that they point to the correct equivalent page.
  • Slow mobile pages: In order to avoid user frustration, ensure your mobile pages load quickly. You can check your page speed with Google PageSpeed Insights.

For more information about any of the above mistakes, and how to avoid them, view the full guide here.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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