In this post Thijs explains what multivariate testing is, its pros and cons and when you should (and should not) be using it.
Thijs de Valk is a behavioural scientist, with a Master’s degree in Pedagogical Sciences. He’s turned geek to work at Yoast. He fills his days with customer support, website and conversion reviews.
This post will go into how you can leverage email marketing in your e-commerce business to gain new, lost or recurring clients.