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Twitter Launches An Interactive Guide To Help Small Businesses Reach Their Goals
This week, Twitter launched an interactive guide designed to help small businesses make better use of its social network. The guide is tailored towards beginners...
Google’s ‘Right To Be Forgotten’ Form Now Available For Users In Europe
Last week a landmark privacy decision was made by the European Union Court of Justice that grants EU citizens the “right to be forgotten.” The...
SEO 101: 5 Ways to Optimize Your E-Commerce Content
Onsite copy is still one of the most important ranking factors, especially for newer sites. The trick is knowing what to look for, how to...
How to Use Precision Based Remarketing Lists: Part II
Dynamic Remarketing With Precision Remarketing Lists For those of you who read my last post, I finally have collected about a month worth of data...
How to Easily Spot Your Competitor’s Most Engaging Content
Content is a hot topic in the business world today. Indeed, content marketing – done correctly – can be a very effective way to attract...
New YouTube Tool Reveals How Well Your ISP Can Stream Video
YouTube announced the released of a new tool today that assesses the level of video quality that your Internet service provider is capable of streamin YouTube videos....
Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
How We Grew Social Media Traffic by 170% in 3 Months
This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a...
7 Mistakes E-Commerce Retailers Make When Advertising With Google Shopping
Many businesses believe that once their PLA (Product Listing Ads) campaign has been launched and configured, no tweaks in campaign settings are needed. However, this is a misconception....
Google Releases Report On Diversity Statistics Of Its Employees
How diverse is Google’s workplace? Well, Google will be the first to tell you that it’s not where it wants to be in terms of...
Twitter’s Annual User Growth Rate Will Continue To Fall, According To Reports
Even though Twitter continues to add new users, its year over year growth is dropping according to a new report from eMarketer. According to eMarketer’s...
Yelp to Introduce Video Reviews
Business Insider is reporting a new development over at Yelp that aims to add some authenticity to a review. Elite users can expect video reviews...
New Research From Conductor Concludes Google Has 85% of Search Traffic, Not 67% as comScore Reports
Conductor has written a whitepaper around research that debunks some of comScore’s regularly released search market share numbers. Their findings were definitely enlightening, to say...
Fetch As Google Is Getting Better, Now Renders Pages As Googlebot Sees Them
Google announced on their Webmaster Central blog today that they have recently updated their Fetch As Google tool, which now gives users the ability to...
7 Ways to Use Custom Audiences With Facebook PPC
The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”....
SEOlympics: Top Marketing Blogs of Australia
Probably one of the greatest outcomes of the technological revolution is that, today, the world is a much smaller place. Even if you’ve never had the privilege...
SEO 101: Are You Being Outranked by Your Own Content?
Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in...
YouTube To Launch New App Specifically For Content Creators
If you create videos as part of your content marketing strategy, you’ll be happy to know that YouTube is about to launch a new app...
JavaScript Debugging Tool Coming To Google Webmaster Tools
Google reported on their Webmaster Central Blog today that they will be launching a new tool in the next few days to help users better...
“It Was A Manual Action Against eBay, Not Panda 4.0” That Caused A Drop In Rankings, According to Re/Code
Since Panda 4.0 was rolled out early this week, there have been reports about which websites saw the greatest drop in rankings. According to the...
Why You’re Doing Digital Public Relations Wrong
As the managing editor of SEJ, which gets almost one million pageviews monthly, I find myself receiving up to ten press releases and “embargoed announcements”...
E-Commerce 101: How to Get Started with SEO For Your Products on Amazon
It’s clear that Google and YouTube rankings are some of the most sought after rankings, but if you’re an e-commerce site or looking to sell...
Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings
Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Facebook...
LinkedIn Releases Report: LinkedIn Users Have More Buying Power Compared To Other Networks
LinkedIn released a report today, stating that their research proves there is an opportunity for businesses to leverage the buying power of professionals on the...
What The Experts Have to Say: Google Panda 4.0 and Payday Loan 2.0 Updates
This week, Google announced that Google Panda 4.0 and a second iteration of its Payday Loan update have both been rolled out. We reached out...
5 Things You Didn’t Know About Twitter’s Biggest Acquisitions
The internet has been buzzing ever since news broke that Twitter is considering an acquisition of SoundCloud. Acquiring an emerging start-up is one thing. But,...
Pinterest Versus Twitter: Which Should My Business Use?
At this point you should not be asking if you should join social media, you should be asking: which social media platform should I use?...
How Content Curation May Boost Your Influence
Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s...
Who Was Hit Hardest By Panda 4.0? The Answer May Surprise You
The past 24 hours have been a wild time for those who either work in, or follow the field of SEO. Google confirmed the rollout...
Google Rolls Out Panda 4.0 & Payday Loan 2.0 Updates
Over the past 12 hours, we’ve had confirmation from Google that they’ve rolled out two web spam updates; Panda 4.0 and Payday Loan 2.0. Panda...