How Content Curation May Boost Your Influence

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How Content Curation May Boost Your Influence

Everyone has wrapped their brains around the idea of content creation, and knows they should create amazing content to engage with their target audience. And that’s how content curation, the less known brother of content creation, gets left out in the cold. It is definitely a power that can be harnessed, and it doesn’t just mean collecting but also sharing and commenting. It’s a good way to interact with your visitors and offer them interesting content but also “helps” content creators with a mention.

Remember to keep the target audience in mind. You need to know specific details about them – what are their desires, needs, and passions. Then, you need to tailor the content curation based on their interests. In the end, the interests of your viewers will be the decisive factor on the topics you will curate.

How Content Curation Will Boost Your Influence

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What is Content Curation?

Analyzing the source of your traffic is a defining characteristic of content curation. Constantly monitor the curated and shared content to learn how to make it effective.

Regarding this question, you need to know what curated content is and how it is created. You need to think of it as a process in which you weed through a sea of created content, and expose your target audience to it in a more meaningful form. It does not mean you’re just taking content created by others! You need to restructure the information and make it shareable. A professional content curator picks and polishes the most amazing content and serves it up to the community and also gives credits to the owner.

Why Content Curation?

Over the years, as the content creation trend took over everybody, from a normal person to influencers and brands started developing and sharing content. The amount of content being created and delivered on sites, blogs, and social networks is truly staggering. Thus came along content curation. People took on the challenge of sorting through this immense flux of content and chopping up information so it is easier to digest.

The target audience receives  a concentrated form of information without wasting sorting out through tons of content.

We’ve reached a point where the amount of data on the internet is more than one person can ever read. And as the content creation trend starts to be assumed by website owners, the role of the content curator will shine brighter than ever. A good curator of content will be worth his weight in gold as he’ll be a master at dividing and distributing content.

Content Curation is NOT Content Marketing

The content “world” is split in two sides working towards the same goal. There shouldn’t be any confusion between curation and content marketing. The goals and methods are different and should not be blended into one big SEO mixer. There are some major differences between curatorial intent and creating brand awareness, links, and sympathizers through curatorial techniques.

In this fast paced world we see a lot of content marketers that use a degenerated form of content curation for immediate gratification, short-term visibility in the SERPs, and a painless way fill up pages. On the other hand we’ve got the content curator, who is meticulous and with a keen eye for qualitative content.

How to Manage Large Amounts of Fresh Content

It’s no wonder a content curator needs to have so many qualities given the fact that there aren’t many people who can handle the amount of content that’s created everyday. Ranging from twitter posts to complex guides, if you want to be successful at curating, you need to manage all this data. It may seem like an overwhelming job. Below, I’m going to give you some tips on handling large amounts of fresh content effectively.

You can optimize the process if you’re displaying the curated information not only on social media platforms but also on your website.

It’s physically exhausting to watch over the whole internet 24/7 in search for fresh and interesting content for you to curate. That’s why you should use automated software to help you monitor sites. is a content curation tool that gives you suggestions from all over the internet related to your topic. You’ll also be able to monitor other content curators that share the same interests as you.

Real Time Content Curation

1. Identify Your Target Audience’s Content Needs

T  he foundation for a fruitful content curation career is learning who is your target audience. Tailor content specifically for the people who are actually interested in the subject. Your audience’s tastes and interests essentially decide what content you should curate. If they don’t like what you post, the content might end up being useless data in the sea of billions of information on the internet.

Target Audience Content Curation

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2. Develop a Fresh Content Framework

You want to identify what social media networks and platforms your audience likes to follow. Those are the places you’ll want to share the curated content. In the end, you need to constantly look for hot topics that your audience currently talks about. Nothing is more engaging than fresh content that is currently on the front page of every site. Spend time monitoring the news and blogging platforms your  audience is using on a daily basis.

3. Real Time Curation

It’s okay to curate and create evergreen content that’s of interest to your target audience even if it’s not really fresh. But a common denominator to all people, no matter the niche is curating news. That’s what gets the attention of people and makes them discuss and share. You need to deliver fresh information and you have to deliver it as fast as you can.

Real Time Content Curation Commentator

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Use real-time curation platforms so you can create and share the information while it’s hot. Also, use real-time platforms such as Twitter, which gives you the opportunity to share the same content several times throughout a day to make it visible.

4. Write or Share?

If you’re on the path of becoming a content curator or you’re already one, you need to know you have two choices. You can choose to share, where you’re going to just take the information and forward it without altering. This takes you less time and the information travels faster. And of course there’s the harder path, where you’ll need to filter and feather the content a bit before posting it. There are benefits to both paths, but a truly skilled content creator spends the time to reinterpret the content.


A curatorial process is different from the creation process or the marketing process. The intent is the same, only you also want to build a reputation of being a useful source of information. And even though you want to create awareness for yourself and earn traffic, you also want to provide your audiences with valuable information they can actually use.


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Razvan Gavrilas
Razvan is the Founder and Chief Architect of cognitiveSEO, an SEO Toolset focused on in-depth analysis of ranking signals. His passion for search engine marketing... Read Full Bio
Razvan Gavrilas
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  • Maartje van Oeveren

    Hi Razvan,

    Thank you very much for this helpful article. I totally agree with your statement: ‘A good curator of content will be worth his weight in gold as he’ll be a master at dividing and distributing content.’ In the Netherlands they just started with the first (13 days) course to be a content curator.

    We at take your statement quite literally :-). I saw you have a background in affiliate marketing, that’s the same for us (maybe you know zanox?). So we started a platform where curators can make short lists of relevant links on specific subjects. When visitors click on the links and buy stuff, the curators will receive a commission. Sort of combining content curation with affiliate marketing. The link blocks can also be placed on other websites – we call it curated advertising.

    If you like to have a look, I am very curious on what you think of it!


    • Razvan Gavrilas

      Maartje, tks for the indepth comment. one problem that i saw on this site was the time the articles were published. in real world active curation you need fresh information, not infromation written 3 years ago. Yes it may be great information but if you only have that you do not bring usually a lot new to your audience that you may want to stay up to date with the latest stuff in your niche. curaction for audiences nowadasy has to provide a mix of great,old and fresh content. my 2c

    • Robin Good

      Hi Maartje, and Razvan, thanks for the mention.

      Let me clarify two points:

      a) I don’t think that mixing content curation and affiliate marketing is a very good idea. Quite the opposite. I think affiliate marketing taints curation by introducing a variable that detracts always from the credibility of the curator: his monetary return for this work.

      b) For this reason I am not getting paid any affiliate revenues by ZEEF as per my express request. I do not want anyone to think that I am selecting links on the basis of which ones pay me better.

      c) If you wonder why I use ZEEF then, my answer is that today ZEEF provides the best toolset to create and maintain topic-specific directories of links and this is the reason of my choice for the time being.

      c) Razvan good point. ZEEF directories can and are often updated on a daily basis. Maybe ZEEF could make that meta-data more explicit and visible to everyone.



      • Maartje van Oeveren

        Hi Razvan and Robin,

        Thanks a lot for making the effort to take a look and give some useful feedback! Highly appreciated!

        For the two issues you both mention – the freshness of the content and the combination of content curation and affiliate marketing – we trust on the influence and power of the crowd. Because crowd sourcing is part of the core model of, we empower the crowd to decide whether the content is qualitative or not. If the content is, for example, too old or too commercial, we believe the crowd will recognize this and filter this out. In that way the best content will appear and curators will be motivated to make high quality rankings instead of focussing on money. That said, we still think it is okay to be rewarded for your efforts. If you drive traffic and sales to a webshop, we believe it’s more than logical to reward our curators for this.

        Of course we are still in a start-up stage (officially launched last February) so there is a lot to say about the current content, because the crowd on our platform simply isn’t big enough yet. And yes, some rankings could use a freshening. Working on it! 🙂



  • Mark Evans


    There is no doubt curation will be a major theme for brands in 2014. In some respects, I think it is part of content marketing as brands look for new and different way to leverage content to engage target audiences. One of the keys to curation is delivering value and, as important, participating in relevant conversations. The big challenge for many brands is getting their heads around the value of curating third-party content given there has been so much attention on becoming “publishers”.


    • Razvan Gavrilas

      I think this will help brands share better content with their followers, thus “growing” in their eyes as authorities in their niches.