Twitter’s Annual User Growth Rate Will Continue To Fall, According To Reports

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Even though Twitter continues to add new users, its year over year growth is dropping according to a new report from eMarketer.

According to eMarketer’s first-ever forecast of global Twitter users, Twitter’s user base will increase by 24.4% in 2014. If that number ends up being accurate, that means Twitter’s annual growth will continue the declining pattern it has been on for the past couple of years.

An annual growth rate of 24.4% will be down from last year’s 30%, and 2012’s 50% growth rate. The report from eMarketer forecasts that Twitter’s annual growth will continue to decline into 2018.

Twitter’s growth in the US is expected to drop to 9% in 2015, down from the 19% growth it experienced last year. The majority of Twitter’s user growth over the next few years is expected to come from overseas.

If eMarketer’s estimates are accurate, the number of Twitter users would reach 227.5 million this year, 269.6 million in 2015, 310.2 million in 2016, 349.6 million in 2017, and 387 million in 2018.

Cnet points out that these numbers differ from Twitter’s own reported 225 million monthly active users, which Twitter said it reached last month. So, what accounts for the discrepancy?

eMarketer explains that their numbers aren’t counting business accounts and instances of multiple accounts:

Our figures differ from Twitter’s reported figure of 255 million monthly active users in 2013 because we rely heavily on consumer survey data to weed out business accounts, multiple accounts for individual users, and other sources of potential double-counting.

Twitter has acknowledged in the past that it has had trouble retaining users, and Wall Street has been disappointed with Twitter’s slower than expected user growth. Looking at these numbers, it seems that Twitter will have to do something major to keep from continuing down the path they’re on.

What do you think accounts for Twitter’s decline in user growth? Why is it having difficult acquiring new users, especially in the US? I’m interested to hear your thoughts.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
Matt Southern
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  • This is not a surprise for me,even Facebook declined in user growth. Maybe because people also wanted to try new social media sites such as Pinterest,Instagram etc.

  • People are crazy about social media sites.But some point of time they got bored using social media sites and other new social media sites are dominating.But in twitter case user using dropping level is too high.I personally feel there is no much option available in twitter.that’s why people are moving out twitter.

  • lenked

    Twitter’s growth is not too surprising. Twitter has to compete with sites such as Facebook, LinkedIn, Pinterests, Instagram and so on. These sites continue to create ways to engage users and add value to their sites. Also, these site are keeping up with trends, an area where Twitter struggles.

  • My chatmeter

    Twitter can be a bit overwhelming at times. There are just so many tweets that can show up on your feed and some people don’t feel like going through it all. Twitter can be especially hard for businesses as well. There are few businesses that have successfully implemented twitter into their social media marketing plans and many don’t know how to measure their Twitter results. This leads to a lot of accounts being left idle. Maybe Twitter’s newly launched Interactive guide will help businesses and retain more users.