Google’s Penguin – Beginning to Flex its Muscles
Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve...
Television Is About To Change In A Big Way, Thanks To Search
America loves TV. Too bad our love affair with it is about to end. But we have “search” to thank for it. Because SEO plays a...
12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing
Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our...
Understanding the Eco-system that Builds Positive Reputation Online
Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging...
Lesser-Known Secrets for Better Social Media Results
Before we get started, we should probably cover the most important and misunderstood secret of all – there’s no one fits all approach to...
Market Research for International PPC Success
International advertising is more than just translating campaign components into new languages and changing targeting settings. International paid search advertising in particular is even more...
SEOMoz Changed Their Name Today
Fellow SEOs around the world have been following SEOMoz for a while and today they made a big move. What did they do? They changed...
Five Ways To Fail In Your Multilingual Search Engine Marketing
Multilingual search marketing is a service offered by many agencies, but done correctly by few with most practising outdated methods and taking a wholly flawed...
How Google Gambles With Your Rankings: 3 Ways to Arm Yourself
As we all know, Penguin 2.0 is out now. Some are surprised that the impact of the update wasn’t as large as they suspected, while...
7 SEO Tasks to Complete Before Even Thinking about Hiring an Agency
There are many small business owners that try to find a balance between hiring an SEO agency and trying to do a few things on...
Why SlideShare Should Still Be Part of Your Marketing Process
There has been a lot of buzz about document-sharing site Slideshare in the last year, but apparently not enough. The syndication process after a piece of...
How To Make Your Website Sticky
What a great feeling it is to land on a stellar page that’s rich with content that jumps out at you. A good user interface...
What Will Happen to Your Photos, Emails and Documents After You Die?
Google recently announced a way for people to pass on their digital photos, documents and other virtual materials to someone after they die or become disabled....
5 Ideas for Putting the Soul Back into Your Content
If you’re a writer or content creator for long enough, you’ll eventually reach a point where everything you do becomes a routine. You develop the...
The Inconvenient Truth About SEO
Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in...
This Week in Search: Penguin 2.0 Video Update
This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up...
5 Things You Need to Know About AdWords’ New Keyword Planner
Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords...
Why A Framework Process Is The Best Way to Build Out Huge Ecommerce AdWords Account Structures
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at...
Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign
With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly...
Google Just Unleashed Its Penguin 2.0 Update
Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin....
Manual Action Case Study
From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard...
10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II)
We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes...
Cleaning Up SEJ Author Bio Links
Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media. We’ve...
Social Media #Fails Every Company Should Learn From
It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled...
Why You Should Not Ignore Pinterest in Your Social Media Strategy
Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from...
Pinterest Gets New ‘Rich’ Pins
Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on...
Is Tumblr Worth as Much as Overture to Yahoo?
The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a “let’s be relevant again” perspective. And pair the...
10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II)
We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is...
Lessons from Fiction That Can Be Applied to Your Content Creation Efforts
I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing...
A Guide To Choosing A Competitive Title For Content Marketing
Credit Shutterstock As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each...