This Week in Search: Penguin 2.0 Video Update

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This week in search we talk about everything to deal with Penguin 2.0.  We cover everything you need to know to keep you and your site up to date.  If you missed, last week we talked about Bing Search.

Penguin 2.0, here is everything you need to know.  Our goal with these videos is to help our readers know what’s better going on in the search industry.  We know that many people don’t like to read, so we’re bringing you some video as well.



In case you missed:

In his last blog post, Cutts talks more about Penguin 2.0, basically stating that it affects 2.3 percent of English-U.S. queries,  Cutts wrote:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.


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John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • Arun Singh

    Thanks for such an interesting post.

    • Sahil

      Thanks for the update John! The industry badly needs a weekly update in videos for the SEOs or the inbound marketers to keep themselves updated about the latest in the industry. Keep continuing the good job. For example many would be wondering or would be unable to find out why their search traffic and rankings have gone down and it might actually be because of the recent next generation Penguin update.

  • Tom

    I find the whole situation slightly hilarious and strange. Here we have Matt Cutts talking to the webmastering and SEO community about the search ranking updates, promising to crack down on link buying for the sake of influencing rankings. But these are the very same guys (webmasters and SEOs) who are hired by clients to improve their rankings. Apart from onsite optimization, most of the SEO’s work is done by getting links from authority sites. Isn’t that by definition: LINK BUYING? So why bother having announcements and conversations at all? If there is no such thing as link buying and all links are supposed to be 100% natural then SEO is dead – i.e. we are supposed to focus on creating great sites and it should then rank naturally when people find it useful.