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This Week in Search: Penguin 2.0 Video Update

This week in search we talk about everything to deal with Penguin 2.0.  We cover everything you need to know to keep you and your site up to date.  If you missed, last week we talked about Bing Search.

Penguin 2.0, here is everything you need to know.  Our goal with these videos is to help our readers know what’s better going on in the search industry.  We know that many people don’t like to read, so we’re bringing you some video as well.



In case you missed:

In his last blog post, Cutts talks more about Penguin 2.0, basically stating that it affects 2.3 percent of English-U.S. queries,  Cutts wrote:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.


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John Rampton Founder at

John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people ...

This Week in Search: Penguin 2.0 Video Update

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