TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers.
TikTok A Key Part Of Consumers’ Path To Purchase
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.
Learn How TikTok Advertising Works With This Free Guide
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide.
Google Loses Top Domain Spot To TikTok
Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare.
TikTok Users Can Make Money Through Tips & Gifts
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
TikTok Reveals What Makes A High Performing Ad On Its Platform
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.
How to Use TikTok for B2B Marketing & Who’s Doing It Right
Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video.
8 TikTok Power Features & Benefits for Digital Marketers
Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.
TikTok Launches 8 New Features For Livestreams
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.
TikTok Triples Length of Videos
TikTok is tripling the maximum length of videos, increasing the time limit from 60 seconds to 3 minutes.
TikTok Q&A Launches in Video Comment Sections
TikTok is introducing a new way for creators to engage their followers with the launch of ‘Q&A’ in comments sections.
TikTok Trend Report: Content Ideas For 2021
TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.
TikTok Beats Facebook in Time Spent Per User
For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage.
Why Marketers Shouldn’t Underestimate the Value of TikTok
TikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.
TikTok Ban in US Delayed For a Week
TikTok’s ban in the United States has been put off for a week as a deal with Oracle and Walmart comes closer to being reached.
TikTok Banned in United States As of Sunday
TikTok is set to be banned from Android and iOS app stores in the US on Sunday, with full restrictions to follow on November 12.
Is TikTok For Sale? New Oracle Deal Confirmed
TikTok reported to not be for sale. But Oracle confirmed an agreement to become a “trusted technology partner” to help TikTok stay in the U.S.
TikTok is Letting Creators Sell Merch Through the App
TikTok is launching a partnership with Teespring that will allow creators to sell merchandise through the app for the first time.
TikTok Shares Total Number of US Users For the First Time
For the first time since the app has been available in the US, TikTok reveals its total number of active daily and monthly users.
TikTok has 45 Days to Sell or Get Out of USA
Presidential executive order bans TikTok within 45 days. American marketers hope a deal with Microsoft will save an important source of traffic.
TikTok Starts $200 Million Fund to Pay Users for Content
TikTok is taking the first steps toward paying users for content with the launch of a $200 million “creator fund.”
Instagram to Launch a TikTok Competitor in the US Next Month
Facebook is reportedly planning to bring Instagram Reels, a direct competitor to TikTok, to the US in August.
TikTok Self-Serve Ads Available Globally & $100 Million in Ad Credits
Advertisers can now freely place ads on TikTok, the fastest-growing social app in history.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
TikTok Finally Opens Ads API to a Partner: Sprinklr
TikTok has green lit their first advertising API connection with Sprinklr as a partner.
TikTok Begins Letting Some Users Add Website Links in Profiles
TikTok appears to be testing the ability for users to include direct website links in their profiles.
TikTok is Projected to Surpass 50 Million US Users by 2021
A new report estimates that TikTok will exceed 50 million users in the United States by 2021.
Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube.
5 Reasons Businesses Need to Get on TikTok
Here are five reasons why businesses should watch, and even get active on, TikTok.