TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
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A Marketer’s Guide To TikTok Analytics
Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need.
TikTok Increases Length Of Video Descriptions
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
TikTok Marketing 101: How To Get Started
Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start.
How To Use TikTok Search To Find Content, Community, And Creators
Use TikTok as a search engine for your brand to fuel collaborations and creative content.
TikTok Introduces 3 Types Of Shopping Ads
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.
TikTok Responds To Allegations Of Unsecured User Data
TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok.
How TikTok’s Search Algorithms Power Content Discovery
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
U.S. FCC Commissioner Requests Google & Apple To Ban TikTok
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores.
TikTok Advertisers Can Now Set Custom Attribution Windows
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
Could TikTok Be A Search Engine? For Many Users, It Already Is
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?
TikTok To Show Who Viewed Your Posts
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild.
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
7 TikTok Stats Show Impact Of Combining Paid & Organic Content
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.
TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
TikTok Launches Creator-Crediting Feature
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
New TikTok Tool Surfaces Useful Insights For Marketers
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
TikTok Has A New Way For Advertisers Reach Users
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022.
TikTok Introduces Interactive Add-Ons For Ads
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers.
TikTok Ads For Beginners: A Complete Guide & Steps To Success
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
40+ TikTok Stats Digital Marketers Need To Know
What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who’s using the platform – and how.
TikTok Launches Search Ads Beta For Selected Partners
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.
TikTok Taps Into GIPHY’s Video Clips With New Editing Tool
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos.
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
10 TikTok Marketing Tips & Best Practices
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers.