TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
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How To Optimize TikTok Ads Like A Pro: The 5-Step Guide
Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps.
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over.
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business.
TikTok Adds New Photo Feature to Rival Instagram
TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app.
TikTok Moves Forward With Live Shopping In US
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer.
TikTok vs. YouTube: Which Is Better For You?
Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business?
TikTok Trends Right Now: Fall 2022
Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall.
TikTok Adds Downvote Button For Comments
TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate.
A Marketer’s Guide To TikTok Analytics
Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need.
TikTok Increases Length Of Video Descriptions
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
TikTok Marketing 101: How To Get Started
Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start.
How To Use TikTok Search To Find Content, Community, And Creators
Use TikTok as a search engine for your brand to fuel collaborations and creative content.
TikTok Introduces 3 Types Of Shopping Ads
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.
TikTok Responds To Allegations Of Unsecured User Data
TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok.
How TikTok’s Search Algorithms Power Content Discovery
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
U.S. FCC Commissioner Requests Google & Apple To Ban TikTok
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores.
TikTok Advertisers Can Now Set Custom Attribution Windows
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
TikTok Reveals Platform Strategy At Cannes
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
TikTok Shopping 101: Everything You Need To Know
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
Could TikTok Be A Search Engine? For Many Users, It Already Is
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?
TikTok To Show Who Viewed Your Posts
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild.
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
7 TikTok Stats Show Impact Of Combining Paid & Organic Content
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.
TikTok Brings Account Management To Third-Party Tools
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
TikTok Launches Creator-Crediting Feature
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
New TikTok Tool Surfaces Useful Insights For Marketers
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
TikTok Has A New Way For Advertisers Reach Users
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.