TikTok
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
Get the latest news and updates on today’s fastest-growing social network, plus strategies for marketing and advertising your business on TikTok to reach their highly engaged and active users.
Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need.
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start.
Use TikTok as a search engine for your brand to fuel collaborations and creative content.
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.
TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok.
Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.
U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores.
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?
TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild.
TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.
TikTok users will now be able directly tag and credit video creators using a button in the social media app.
TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.
TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022.
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers.
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
What could TikTok do for your online visibility and sales? Check out these TikTok statistics that show who’s using the platform – and how.
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.
TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos.
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
Looking to expand your marketing campaigns into TikTok? See which brands are doing it right and learn how to create content that resonates with TikTokers.