Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network.
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Sponsored Posts From Instagram Influencers Are Driving Less Engagement
A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform.
Instagram Analytics Guide: 10 of the Best Tools to Get Insights
Get better marketing insights from your own profile and that of your competitors with these 10 Instagram analytics tools.
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Study Claims Instagram Engagement Has Been in Decline Since May
A study claims overall engagement across Instagram is down and has been sharply declining since early May 2019.
Instagram Lets Advertisers Boost Organic Posts as Feed Ads
Instagram advertisers can now promote organic posts as ads that appear in other users’ feeds.
Instagram is Testing an “Order” Sticker for Stories
Instagram has been spotted testing “order” stickers in stories, which may indicate it’s working on new ways to complete transactions.
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5 Easy Tips to Skyrocket Your Instagram Marketing This Year
Looking to grow your business and better engage with potential customers on Instagram? These tips will help you get ahead.
Instagram to Make Stories More Colorful for Pride Month in June
Instagram is taking its celebration of Pride Month a step further this year with rainbow story rings.
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Instagram’s Explore Page Now Includes Stories
Instagram stories are set to reach an even greater audience as they can now be discovered in the Explore section.
Instagram to Let Creators Tag Products in Posts
Instagram will soon let creators link to products in posts, which users can shop for without leaving the app.
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Instagram Introduces Quiz Stickers
Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer.
54% of Users Have Bought a Product Right After Seeing it on Instagram
A Facebook-commissioned study of 21,000 Instagram users reveals how they interact with brands and the impact it has on sales.
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Instagram May Hide Like Counts to Reduce the Sense of Competition
Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users.
Instagram to Stop Recommending Content That Almost Violates Guidelines
Instagram is going to reduce the reach of posts that are borderline violations of the company’s community guidelines.
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How to Prepare for the Boom of Instagram Local Business Profile Pages
Here’s what you can do to prepare for the full rollout of Instagram local business profile pages.
Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.
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Instagram is Working on a New Ad Unit for Sponsored Posts
Instagram is set to roll out a new ad format for sponsored posts published by influencers.
Instagram Rolls Out In-App Local Business Profile Pages
Instagram is introducing a new way to showcase local businesses with in-app profile pages.
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![Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/02/instagram-engagement-276x244.png)
Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY]
![Instagram Video Posts Receive Twice the Engagement of Other Post Types [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/02/instagram-engagement-100x100.png)
A study on Instagram engagement discovered that video posts receive 2x engagement of other post types.
Instagram Bug is Causing People to Lose Followers
Instagram has a confirmed bug that is causing some users to lose a significant number of followers.
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4 Strategies to Find Instagram Influencers Best Suited for Your Business
Finding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.
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