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How To Stay One Step Ahead of the Google Dance
It’s taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars...
Hiring a Search Engine Marketer
Many website owners put the cart before the horse- anxious for search engine traffic and rankings, the first thing they do once their site is...
AOL Acquires Advertising.com
Advertising.com (formerly TeknoSurf), a darling of the online targeted advertising industry, is being bought by AOL. Cheers to Advertising.com, they filed IPO not too long...
Business Executives Not Happy with Search Engine Productivity
According to a survey released by FIND/SVP, 84% of business executives feel that Web searches — using the generally consumer-centric search engines now available –take...
Ask Jeeves / Excite Boost Email Offerings
First Google GMail announced their 1GB of email storage space. Then Lycos joined in, launching a paid service with the same storage AND then along...
Google to Reveal Some of its Code
The Age reports that Google is preparing to publicly release some of its underlying software code only months before it undertakes a multibillion-dollar stock-exchange float....
Google & Overture Provided Conversion Tracking
When you set up a direct response online ad campaign, you want to be able to measure its success. Success would be defined by the...
Blinkx – Web, News, and Desktop Search Engine Tool
Search ToolsSearch the Web, the News, and Your Computer with BlinkxThe other day Searchblog ran an item about blinkx, a new web, news, and desktop...
Google WebSearch & Google Adsense, Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and...
Google AdSense Adds Web Search Features
Today Google added search results to their AdSense advertising package. Sites which run Google AdSense can now include a Google search box or Google Site...
Does Location Of Your Keyword Affect Search Engine Ranking?
One of our members asked for a study of keyword location on a page. Is it more effective to have your keyword mentioned in the...
Yahoo Expands Free Mail to 100 MB
Yahoo has beefed up its free e-mail service with 25 times more storage following its rival Google’s plans to offer 1,000 megabytes (1 GB) of...
“Personalized” Weblog Reader Debuts: Blogory
ResourceShelf has mentioned and linked to Findory, a “personalized” and “adaptive” (it learns from you) news resource (a couple thousand mainstream news sources) several times...
Online Behavioral Targeting and Search
Is online advertising undergoing a “rebirth”? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now...
Search Engine Results & PDF Files
Many major search engines now have the capability to index PDF files created by Adobe Acrobat and return them in search results. If you are...
Fundamental flaw with Link Popularity
Mike Lauher at Junk Drawer sent me an email about this earlier, seems like an interesting problem with Google’s Link Popularity. How can a Real...
Ask Jeeves Goes Desktop Search with Tukaroo
Ask Jeeves has followed up search engine acquisitions and the issuing of $400 million in stock offerings with the new aquisition of a desktop search...
Yahoo Testing Homepage Redesign
Yahoo is testing a new home page design which simplifies its personal, shopping, directory and news offerings while also putting more of an emphasis on...
Interview of Bruce Stone of Wow Directory
Hello Bruce, Thanks for taking the time to let me ask you a few questions. Lets get into the questions… When did you come up...
Overstock.com Sets Affiliate PPC Guidelines
Overstock.com is taking measures that will prevent its affiliates from bidding on Overstock.com trademarks. Search Engine Lowdown reports that an email was sent out today...
Landing Page Optimization Techniques Lower Acquisition Costs
Any marketer that has been involved in search engine marketing and search engine optimization understands the never-ending quest to attract customers at a reasonable cost....
Google May See Challenges As It Expands
Google dominates the minds and desktops of Internet users, with Yahoo a distant second, according to a nationwide consumer survey on search engines whose results...
Maximize Your Search Engine Promotion Productiveness
An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I...
Interview with Gary Flake of Yahoo Labs
20 Questions with Gary Flake, Head of Yahoo Research Labs An interview in the ROTW space this time around. Dr. Gary Flake, Principal Scientist &...
Google acquires Neotonic Software
After Pyra Labs (The maker of Blogger), and advertisement companies like Applied Semantics and Sprinks, it’s the turn of an email software company Neotonic Software....
Yahoo Search Delivers Cheap Gas Prices
Finding the prices at the gas stations too much to handle this summer travel season? Yahoo is offering a new search engine shortcut to help...
Google Search Going Intranet
Google is sharpening the search tools that it sells to companies, schools and government agencies, hoping to mine new revenue sources as it strives to...
Online Retailers Showing Increased Sales & Profits
Online sales sped past the $100-billion-mark in 2003, surpassing all industry expectations. According to The State of Retailing Online 7.0, an annual Shop.org study conducted...
Rocket News Updates Its RSS Reader with New Features
Rocket launched their Java based RSS reader a couple of months ago. Here’s our ResourceShelf post from 3/9/04. Yesterday, the Canadian company announced a couple...
Google Losing IT’s Cool?
Since November 2003, the good folk at Google have found themselves on a public relations roller coaster. As the biggest and most popular search tool...