ValueClick Offers API for Management of Search123 and Simpli Search Advertising
ValueClick, Inc.announced at Search Engine Strategies that its ValueClick Search division has released a free XML-based system that enables clients to use automated bid management platforms to manage pay-per-click campaigns on Search123 and Simpli.
The Client Optimization Agent (COA) enables advertisers and their agencies to access campaign management features on Search123 and Simpli using proprietary or third-party bid management platforms that optimize paid search campaigns. The real-time system, available without charge, enables clients to access their performance metrics and manage their titles and descriptions, tracking URLs and keywords through a back-end interface.
Built on ValueClick’s core network infrastructure, the COA system is customizable for each client’s specific data requirements and is highly scalable to meet the needs of even the largest keyword search campaigns. In addition to the technology, ValueClick Search has a team of account managers dedicated to providing clients with assistance in the configuration and ongoing use of their COA accounts.
“We are pleased to provide both the technology and the service to support clients seeking to automatically manage their Search123 and Simpli keyword campaigns,” said James Beriker, general manager of ValueClick Search. “The COA is the first in a series of new tools and enhancements designed to significantly improve our clients’ management of their keyword campaigns within their return-on-investment and other key performance metrics.”
The announcement of the COA follows yesterday’s announcement of the re-branding of ValueClick’s paid search business as ValueClick Search, and the introduction of Simpli.